Merles Mission Ezine the Newsletter for Webmasters and Site Owners

Merles Mission Ezine- Jan 30th Issue In case you missed it I have posted the latest issue of "Merle's Mission Ezine" to my website. If you use Blogger you won't want to miss all of the cool things you can do with it. If you thought you could just type text you're wrong. Read it now.

Overture - Advertiser Newsletter

If you're trying to attract a local audience to your website you'll want to check out Overture's Local Match Program. Not all websites want to attract people from all over the world so you need to know what tools are out there to attract the guy or girl in your neighborhood. This is one option, of course there's more.

Report: Local Online Ad Spend to Rise 46 Percent in '05

Local Advertising: "Spending on local online advertising will total approximately $3.9 billion in 2005, a 46 percent increase over the $2.7 billion 2004 total, according to research conducted by Borrell Associates on 210 U.S. media markets. "....get the full story over at ClickZ...

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR

MarketingSherpa.com Get your 2005 Wisdom Report featuring 105 real-life stories and tips from marketers like yourself it's ready for you here: http://wisdom.marketingsherpa.com
(Free of charge.)

This is what I woke up to here in Ohio this morning. 

Most Active Web Users are Young, Affluent

Jupiter Research In a report by JupiterResearch most heavy Net users are males between the ages of 25 and 34 with incomes over 75,000. See the story at ClickZ....

EffectiveBrand - Create your branded toolbar

EffectiveBrand This is such a cool tool. It allows you to create your very own website toolbar that visitors to your site can download. You can customize the bar with the most important areas of your site, even add your RSS feed, and it's all free. I loved this and really had a lot of fun making toolbars for two of my sites.

To check out my toolbar page go to M.C. Toolbar

Jim Edwards' Predictions for 2005

Jim Edwards' Jim Edwards is a hoot. I've been a subscriber to his list for years and he always makes me laugh. He's also a very talented online marketer. Download this free PDF report and find out what he thinks the new year will bring.

Yanik Silver and Jim Edwards' Apprentices Reveal Their Success Secrets

: "You are about to access a 78-page ebook written by ten of the participants in Yanik Silver and Jim Edward's exclusive apprentice program." Yankik and Jim took these people under their wing and taught them everything they know about Internet Marketing. This book is in PDF Format and you'll have to give up your email address to access it.

CAN-SPAM ACT - FTC December 16, 2004 Ruling

CAN-SPAM ACT Chris Knight covers the new ruling by the FTC on what constitues commercial email and what it means to you and your business. It goes into effect on Feb 18th 2005....read on...

Online Marketing's Rising Cost

Cost to Rise in 2005 Think marketing your website is going to be cheaper in 2005? You might want to open your wallet. Read this article at ClickZ with predictions such as "The cost of implementing and managing campaigns is likely to grow, and the renowned cost efficiency of digital media will be harder to achieve..."

PPC Search Copywriting Strategies, Part 2

PPC Copywriting Tips: "In our continuing discussion on pay-per-click (PPC) search copywriting, we'll move beyond the powerful yet simple use of keywords in the title and description into some more creative and nuanced strategies." If you do any kind of PPC Advertising you'll want to check out these winning strategies.

List Building 101

DMNews.com A question I hear over and over again is "how do I build my list".....check out this article which covers some of the basics you should be implementing.

Firefox Users Don't Click

Firefox users don't click - Software - www.itnews.com.au: So what's up with Firefox users....are they smarter then the rest of us...."Firefox users click through to website ads four to five times less often than do users of Microsoft's Internet Explorer, a German web advertising firm has said. ".....read the story

Free Ebook on website marketing,50 ways to easily promote and market your website

Free Ebook on website marketing- "50 Esy Ways to Promote Your Website" in PDF format. Download it and give it away to your own website visitors or as a bonus for getting people to subscribe to your ezine.

Teddy Bear 

MSN Renews With Overture -- for Now

Overture and MSN: "Microsoft today extended its three-year-old agreement with Yahoo! to provide Overture paid listings on MSN sites in the U.S., Canada, Europe, and Asia through June 2006. The previous agreement ran through June 2005. "....get the full story over at ClickZ.

AdWords Learning Center

Google AdWords Learning Center "Use Google's free training to sharpen your AdWords knowledge and prepare for the Google Advertising Professional Exam [?]. Comprised of concise multimedia lessons, our training program is self-paced to match your individual learning needs. Skip, pause, or end a lesson at any time. In addition, each lesson includes practice exercises and quizzes to ensure you master the concepts." You'll want to bookmark this one.

TypePad Bloggers to Get Contextual Ads

TypePad Bloggers to Get Contextual Ads: "Six Apart and Kanoodle announced today that the two companies will integrate Kanoodle's contextual advertising tools into Six Apart's TypePad hosted Weblog service. "..........read the full story

Google Widens Test to Froogle Merchants

Google & Froogle Merchants: "Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site. "....read on...