Stopping Click Fraud

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR If you use Pay Per Click Search Engines like Overture or Google Adwords you know how the Clicks can add up, but did you ever stop to think it might be your competitors driving it up for you? Read on for one Man's experience.....

Google AdSense

Make Money With Google Google not only offers regular AdSense for your website but now you can also add AdSense for search. With both methods you earn money when someone clicks on the ads. Running Adsense is a great way to cover your hosting bill every month and if your site is very targeted with lots of traffic you can make a heck of a lot more. Check it out at Google....

Study: Search Rank Drives Traffic

"Marketers with listings ranked at the top of search results pages receive much more traffic to their sites than those just a spot below, according to a new study. "

Yahoo! Testing New Search Look

Yahoo Seems as if everyone is up for a new "do" these days. Following on MS MSN's heels Yahoo unveiled a new look and feel for its own search results......read more.....

MSN Updates Search, Drops Paid Inclusion

MSN Drops Paid Inclusion Seems as if pay for inclusion with the search engines is on its way out. Now MSN following Ask Jeeves has dropped their paid inclusion program. Read the story at ClickZ...

Yahoo!'s Overture Unveils Local Match

Yahoo!'s Overture Unveils Local Match To compete with Google's Local Search Overture has now launched it's own Local Search deemed "Local Match". "The long-awaited product allows advertisers to target by radius -- from as little as a half mile to as much as 100 miles."....read the full story

ClickBank Articles

The ClickBank Guide If you use Clickbank to sell your products/services online you'll want to go through this great collection of informative articles. If you thought you knew everything about Clickbank, think again......

The Paid Inclusion Dinosaur

The Paid Inclusion Dinosaur "The first part of this paid-inclusion series covers how Yahoo! views paid inclusion as a solution to some of the problems crawlers have in gathering content from across the Web." (read the story)

Are Blogs Ready for Prime-Time?

Are Blogs Ready for Prime-Time?: "A Blogads survey claims that blog readers are more mature and affluent than expected and more prone to click on ads and buy online" Read the Story.....

AffiliateSensor - New Twist on Contextual Advertising

AffiliateSensor If you thought Google Adwords was the only game in town when it comes to displaying contextual ads on your website think again. "Affiliate Sensor's new context-relevant, text-link affiliate ad blocks let you choose from ClickBank's over 10,000 products by copying and pasting a little JavaScript onto your web pages. You show only context-relevent, highly targetted text ads that you have control over." Just think when someone clicks on these Clickbank ads you make a profit and a pretty good one at that. Check it out.

BBB Information System (BIS)

Better Business Bureau (BIS) In the old days the Better Business Bureau was all one had to look up information on a company. Of course the Net has changed that and there are many ways to research a company online but, if you'd still prefer the BBB they've brought their service online. Type a company name in the search box along with City and State and see what it finds.

LookSmart Listings- Free Campaign Optimization Service

LookSmart : A Closer Look : May 2004: "Haven't yet added keywords to your LookListings campaign? Or maybe you have keywords, but they're not performing as well as you'd like? Our optimization experts can help. Contact us now, and as part of the free campaign optimization service, we will:
Perform an analysis of the campaign's performance to date
Review the keywords and listings content in the campaign
Recommend keywords to add or remove from your campaign
Suggest appropriate budget and Max CPC settings "

Prog - Page Rank Search Engine

Prog This is a handy tool for anyone interested in search engine optimization. It's basically Google's search results but with page rank included right in the results. Page rank is important if you want to rank well with the engines. Find out who's got it for the search terms you want to rank well with.

Google Jumpstarts AdWords

New Jumpstart Program Offered by Google A new program offered by Google to help you with your AdWords Program is now available for 299.00. If you need help in creating or customizing your campaigns this might be just what you need. Read the story...

Google Tests Image Ads

Google Tests Image Ads, Re-launches Groups: "Search giant Google is testing a program in which advertisers can run conventional ads, such as skyscrapers and banners, as contextual ads on publishers' sites in its network." This is now an option for all Adsense publishers to run images on their sites. Can banners make a comeback?.....read on...

Google Tests New Keyword Tool

AdWords Automator: Want to feed your pages to Google and let them determine the best keywords for them? The word on the street is Google is investigating a new tool similar to Yahoo's Paid Inclusion that would scan your pages and automatically create ads that link to them. Read the full story...

California Anti-Spyware Bills Pass Committee

California Anti-Spyware Bills Pass Committee: "Two California anti-spyware bills won committee approval Tuesday, one in the Senate and one in the Assembly. " Read the full story.......

What a Business Blog Can Do For You

BlogsThinking of starting your own Blog? You and a lot of other people. What exactly can a Blog do for your business? Read over this excellent article which may inspire you in a whole new direction.

Google Shifts Trademark Policy

Google Shifts Trademark Policy: "Google has changed the trademark-related guidelines for its AdWords program; it will now allow U.S. and Canadian advertisers to use others' trademarks as keywords. "

Google AdWords: Regional and Local Targeting

Adwords Now Offering Local New service by Google allows those who want just local eyeballs to get it. Local search is really coming into it's own right now and as you can see is a very hot topic.