S.E.O Those who do search engine optimization would like you to believe there's some big dark secret to it. Really there's not. If you follow a few simple steps for each page of your site you'll be up and optimized in no time. Read over this great article which lays it all out in 5 simple steps for you. Even a child could do this, and it won't cost you as much money as hiring some expert to do it all for you.