When developing your article marketing campaign – or any marketing campaign for that matter – it's a good idea to track your results to analyze what's working and what's not. Figuring out where you're getting the biggest bang for your buck helps you maximize your results and minimize your investments. There are many affordable and easy-to-use tools to analyze your web site traffic statistics to give you a better picture of your results. 
The easiest way to keep an eye on your article marketing efforts is through your web hosting stats. If you're using a hosting company with a standard Cpanel, you can easily see where your traffic is coming from over time. If you're using a company like HostGator.com, ReliableWebs.com, or MomWebs.com, you're already set. Just log into your Cpanel and click on Awstats to look around. The important stats to look at are “referring” traffic to see where your traffic is coming from.
Another free way to track your success is with Google Analytics at Google.com/analytics/. Google Analytics will help you determine where your visitors are coming from, which article directories are referring the most traffic, and which of your articles are paying off. Their easy-to use interface allows you to also track your sales and conversions from articles, test a variety of resource boxes, measure your site's bounce rate and much more – all by installing a tracking code on your blog or website.
Google Analytics’ features are too many to list here, but suffice it to say the service will help you fully and completely analyze your website traffic so you know exactly how to tweak your article marketing efforts for better results. In addition, Google Analytics interfaces with other Google tools such as Adwords and WebOptimizer. Using Google Analytics in conjunction with your article marketing strategy may also help you increase the effectiveness of your Adwords campaigns.
The next step is knowing what to do with the information that you uncover with these two tools. The first thing is to find all the sites are already publishing your articles (by looking at the “referring” sites) and contact them to see if they'd like more of your content. Also, find out which of your articles seem to be the most popular based upon the amount of traffic you're getting. Using these articles as guides, figure out what the commonalities are. Are they all on similar topics? Are they about the same length? Are their titles or resource boxes alike? Replicate what's already working.
By figuring out what you're already doing well, you can easily tweak your future efforts to be more and more successful over time. Just remember that gathering data is easy; putting it to good use is more complicated, but that's where the results come from.
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