M.C. Promotions Press Now Posted Online

If you missed the latest issue of my ezine it's now posted online in PDF format. If you'd like to get the text version in your inbox every month, make sure to subscribe. Read it at...

http://www.mcpromotions.com/ezinearchives/MCP_010707.pdf

Enjoy!

Merle
http://MCPromotionsPress.com

Search Engines

Search engines are a funny thing. Always changing and evolving. Just when you think you understand what makes them tick they change the game on you again. Watch this video for some great pointers.

Interview with Matt Cutts

Matt Cutts is "the man" when it comes to search engine optimization. Watch this informative interview.

M.C. Promotions Press Ezine- "Google Brings "Commercials" to the Web with Video Ads"

In today's issue I examine Google's new video ads. No matter if you're an Adsense publisher who wants to display them on your web pages, or an advertiser who wants to utilize them, it's all covered here.
http://www.mcpromotions.com/ezinearchives/MCP_070706.pdf

Merle
http://MCPromotionsPress.com

Read Today's Issue of M.C. Promotions Press Ezine

Merle's Cyber Promotions Press Ezine:
Buying text links for your website is a highlycontroversial subject online. Like it or not,approve of the practice or disapprove, it does exist and there are many website owners who are doing it. I'm not going to debate the issue one way or the other; just shed some light on what some consider a "gray subject."

You can print it out or read it in PDF format now: http://www.mcpromotions.com/ezinearchives/MCP_052306.pdf

Miss Gia and her Baby

Gia's fav things to play with are fuzzy, soft stuffed animals. Here she is sleeping with one of her "special friends". She's 7 months old now and doesn't nap as much as she use to, but when she does, she's zonked. 

M.C. Promotions Press Ezine: "How to Protect Your Digital Downloads from Thieves"

Today's issue deals with "How to Protect Your Digital Downloads from Thieves"

Selling ebooks and software online are big business these days. The beauty of the transaction lies in the fact that there's no physical product changing hands. What does this mean to you? No Inventory --Big Profits. Learn how to make sure only those who pay are accessing your products.


Read the PDF or download it now at:
http://www.mcpromotions.com/ezinearchives/MCP_042306.pdf

Free PDF Converter - create high-quality PDF from any printable file type

Free PDF Converter - If you've been looking for a free way to make PDF files you'll want to download this software. Print to PDF from almost any application.

Google Adds Features to Local Ads

Google Adds Features to Local Ads: Local businesses who advertise on Google Local can now choose one of 10 icons to represent their businesses on the map......Read the full story...

M.C. Promotions Press Ezine-"Yahoo Search Marketing Offers Service for Travel Vendors"

If you promote any kind of travel services online you'll wan to pay attention. Yahoo Search Marketing(formerly Overture) has launched a new program called "Travel Submit".
In order to participate you must have a valid travel offer to promote, comply with all applicable laws and regulations, accurately disclose all details of your offer (including times, dates, location, etc.) and have a Yahoo ID in order to manage your account....

Read the full story in today's issue of M.C. Promotions Press

http://www.mcpromotions.com/ezinearchives/MCP_032306.pdf

Instant Downloadable Digital Goods eCommerce with PayPal - PayLoadz Express

Instant Downloadable Digital Goods eCommerce with PayPal - PayLoadz Express- A nice simple way to sell your downloadable products via Payloadz which works hand in hand with Paypal.

2006 Best Day to Send: 2005 Response Rate Study

2006 Best Day to Send: 2005 Response Rate Study: "The study summarizes overall open, click-through and unsubscribe rates and provides additional analyses based on day of week for sending email while examining list size and target audience.".......get the full report details now...

MediaPost Publications - Local Search To Reach $1 Billion - 03/10/2006

MediaPost Publications - Local Search To Reach $1 Billion - 03/10/2006- If you're lookong for the next hot thing online it's definately local search.........read the full story...

M.C. Promotions Press Ezine Now Posted

If you use Google Adwords or Yahoo Search Marketing(formerly known as Overture) for your pay perclick advertising, you'll want to "listen up".There's a new competitor on the scene "MSN AdCenter". Microsoft's pay per click program iscalled "MSN Keywords" which is the first ofseveral advertising options they have planned........read the rest in today's issue of M.C. Promotions Press.

Yahoo! Search Marketing- Travel Offers

Yahoo! Search Marketing: "Detailed listings of your travel offers and deals will be featured in highly relevant areas across Yahoo! Travel, giving you access to a vast audience of motivated travelers and targeted leads.".....as usual you only pay for click thrus.

Web Content Awareness Day Launches

Have you heard of Web Content Awareness Day?

Dina Giolittohas created this special "Net Holiday" to celebrate online content. I'm proud to be included at Dina's request. Check it out as it launches today at

http://WebContentAwarenessDay.com


Enjoy!
Merle
http://MCPromotionsPress.com
http://webcontentawarenessday.com/brandedsmall.jpg

"Tracking Website Traffic with Google Analytics"

"Tracking Website Traffic with Google Analytics"
By Merle http://MCPromotionsPress.com

In March of 2005, Google stepped in and purchased asoftware company named "Urchin". They made softwarewhich helped website owners track and analyze theirsite traffic. Rumors flew as to what Google had in store for their new found property.

Now they have renamed and released it as a free service,called "Google Analytics". Former Urchin users paid about two hundred dollars a month for something nowbeing offers to millions of users at no charge.

So what is "Google Analytics" and why should you care?It's used to track site traffic and will tell you things like how many pages were viewed, keywords usedto find your site, and what visitors do when visitingyour website.

A single account can track up to 40 different websites.Not only can you track your Google Adwords campaigns,but all of your other online marketing programs too.Such as email ads, banner advertising and your otherpay per click campaigns. It automatically imports yourAdwords cost data so you can track the effectivenessof your Adwords campaign. This is powerful informationand if you study it you'll find out what is and isn't working with your website, and your advertising campaigns.

Now before you disregard Analytics as a "freebie"service not worth your time and effort, think again.It's a full featured, powerful package with over 80 reports and many advanced features. It's easy to useeven for a beginner marketer.

Google has also partnered with a third party design firm called "Zaaz" to give the option of a paid service with additional features such as behavioral analysis, accuracy audits, site optimization, A/Btesting and other related services. They provide consulting, training and assist you in deciphering all of the information you get with Google Analytics.For more see...http://www.zaaz.com/default.asp?pageID=googleanalytics

If you already have a "Google Adwords" account you can sign up for Analytics from within the Adwordscontrol panel. Just look for the "Analytics Tab".If you're not an Adwords user you can sign up athttp://www.Google.com/analytics Unfortunately rightnow you'll have to wait. The service proved sopopular shortly after the launch, new sign upshave been temporarily suspended. You can go to thispage http://www.google.com/analytics/sign_up.html and leave your email address to be notified whenGoogle begins taking on new customers again.

Once you're registered you'll be given some Javascript code to paste onto the web pages you wantto track. If you don't use Adwords you'll have tokeep it under 5 million pageviews a month. If you'rea small business that should be pretty easy to do.Adwords users are allowed unlimited page view tracking which is another benefit of being aGoogle pay per click user.

There's a lot of buzz online as to what Google willbe doing with all of this new information they'llbe collecting. Some good, some bad and those concernedwith privacy believe you'll be letting Google know abit too much about your business stats. Either way,you'll want to take a look at it. If you don't havea way to currently analyze your website traffic,this is definitely a serious package to consider.If you do have a service already in place and arepaying a monthly fee, switching to Google Analyticswill help decrease your monthly expenses an put more money back in your pockets where it belongs.

==============================================
"Must Have Marketing Resources" by Merle is loaded with VALUABLE online resources YOU needto know about, when it comes to running your onlinebusiness. Download your copy now at ...http://mcebook.mcpromotions.com/

Google Tests AdWords Tweaks

Google Tests AdWords Tweaks - The best thing about Google is they never stand still. Always working on new enhancments and offerings. Now they're toying with longer text ads for their Adwords program even creating a software package for easier managment. Read the details over at ClickZ...

MarketingSherpa.com : Free Ebook

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: Make sure you stop by MarketingSherpa and download this free ebook in PDF format. Marketers from 110 organizations share lessons and test results from their online marketing efforts. Good stuff and you can learn a lot without paying a dime.

Contextual Ads Preview and Comparison Tool

Contextual ads previewer. View and compare Google Adsense, Yahoo YPN, Chitika and more to see what types of ads would be displayed on your website with each service. This is a very handy tool and something you'll want to bookmark.

M.C. Promotions Press Ezine Now Posted

Read it now or print it out at:
http://www.mcpromotions.com/ezinearchives/MCP_120705.pdf

This week's issue discusses "Web Content Awareness Day"which will officially launch on February 9, 2006. Read the press release and find out how you can join in.

The Latest Issue of M.C. Promotions Press Ezine is Now Online

If you missed the text based version of this week's ezine it's now posted online in PDF format. You can print it out or read it online at

http://www.mcpromotions.com/ezinearchives/MCP_112305.pdf

Happy Belated Thanksgiving!

Merle

Google Gives Web Analytics Away for Free

Google Gives Web Analytics Away for Free If you use Google Adwords you'll want to listen up. Google has announced Web site analytics will be free for all users. Their hope is that is will help to attract even more people to sign up for AdWords accounts. Google won't require a minimum spend from users. Read the full story...

M.C. Promotions Press Ezine Now Posted Online

The latest issue of M.C. Promotions Press Ezine is now ready for your reading enjoyment in PDF. This week we look at creative ways of upselling more of your products and services to an existing customer base. If you have more then one product/service but don't mention the other when someone buys one, shame on you. Read today's issue and get busy...

The SEO Blog: Google Jagger Update

The latest Google Dance deemed as "Jagger" has a lot of website owners a bit nervous. It started back in October and as usual with Google the update seems to be taking part in phases. For more information see this SEO Blog.......

M.C. Promotions Press Ezine Now Posted Online

In today's issue of M.C. Promotions Press Ezine I review the latest competitor to Google's Adsense program "Yahoo Publisher Network". If you've been waiting for someone to give Google a run or maybe you weren't accepted into Google's program you can now apply for Yahoo's. Be aware it's till in beta and they are only accepting a limited number of publishers and you must live in the U.S.

Yahoo! Search Marketing Lowers the Budget Bar

If you use Yahoo PPC Search Marketing, formerly Overture, for years they had a minimum spend amount of 25.00. Well, looks like in their efforts to compete with Google that has been taken away.....

MSN Advertising Beta Program

MSN's new ad center is looking for small businesses to participate in their new advertising program. If you're interested fill out the form to see if you get approved.

M.C. Promotions Press Ezine Now Posted

If you're a subscriber to my newsletter, M.C. Promotions Press, good for you. It's sent out twice a month in text format. If for some reason you don't get it, usually due to filtering I always send a second notice with a link where you can go and print or read it in PDF format.

This week's issue looks at Ask Jeeves and their jump into the pay per click marketing arena. Read it now at http://www.mcpromotions.com/ezinearchives/MCP_092305.pdf

Google Groups : AdWords Help

Need Help with Google Adwords? Google Groups has a group with over 125 members that can help you quickly come to grips with this Pay Per Click type of advertising. You can search, ask questions or if you're an expert yourself, help others. Check it out.

Amazon.com: Books: Winning Results with Google AdWords

Andrew Goodman has a new book "Winning Results with Google Adwords" and it's getting excellent reviews. Learn how to use Google's Adwords program the right way with this informative guide.

Yahoo Search Marketing Workshop

If you live in Michigan and need help with your pay per click marketing check out this Overture Advertiser Workshop being offered up by Yahoo on Sept 20.
https://www.regonline.com/eventInfo.asp?MemberId=nW2zPGxxZkI=&JobId=0&EventId=21428

Ask Jeeves Launches Sponsored Listings

At long last Ask Jeeves has launched it's sponsored listings program. Looks like the minimum spend is 15.00 a month. Your ad will appear on Ask.com and their network of sites such as;
Ask Jeeves, MySearch, Teoma, Mamma, and Portals such as MyWay, Excite, CNet, Clear Channel, Motley Fool, and Tickle. For the complete scoop see http://sponsoredlistings.ask.com/index.php

Download the First 9 Pages of my Ebook Absolutely Free

If you've been hesitant to order my ebook "Must Have Marketing Resources" I've added a free download of the first 9 pages. I'm so sure after you see the quality of the resources inside you'll rush over and get the full 65 page version. Download the 9 pages free at
http://mcebook.mcpromotions.com/

Thanks
Merle

M.C. Promotions Press Ezine Now Posted Online

Just a "heads up" that the latest issue of your favorite ezine is now posted online in PDF format at http://www.mcpromotions.com/ezinearchives/MCP_080705.pdf

Today's issue looks at add ons for Clickbank that will add more power and make it do all the things you've only dreamed of.

Also, I have just released a brand new ebook "How to Use Articles to Drive Website Traffic" which is 20 pages also in PDF format that you can grab here:
http://articleannouncer.mcpromotions.com/Article_Traffic.zip This one's good so don't dismiss it just because it's free. If you need the tools and resources for doing article promotion, this is the ticket. Enjoy! and if you like it feel free to download it to your server and give it away to your own website visitors or ezine subs.

See ya!

Yahoo! Unveils AdSense Alternative

Yahoo! Looks like Google's Adsense might just have a new competitor in town. Yahoo is soon to launch its new contextual ad program....read the full story....

Ask Jeeves Bows New Sponsored Listings

Sponsored Listings Not to be left behind it looks like Ask Jeeves is entering the pay per click search market. Should be available to the public mid Aug but read the full story for details...

Calculate Your Conversion Rates

Conversion Rates Do you know how well your website is coverting browsers into buyers? If you don't know how to calculate it read this story at ClickZ that explains how to do it. Find out if your site is a box office smash or more like a box office flop.

Google AdSense Optimization Webinar

Google AdSense: Do you use Google Adsense on your website? If so you probably know there are right and wrong ways to milk the most cash from this cow. Check out this online Webinar by Kim Malone the Director of Operations for AdSense. Who knows? You might even learn something.

The Dowser- Keyword Research Software

Fabian Lim's Internet Marketing Blog Brand new and hot off the press. This software will help you with your keyword research for all of your Pay Per Click Search Campaigns. Two editions to choose from. "TheDowser Free Edition is designed to perform basic keyword research whilst TheDowser Professional Edition will provide you with the ability to research and analyze: Competitive, Pay-Per-Click and Wordtracker data." I've downloaded this myself and I must say I like what I see.

Read the Latest Issue of M.C. Promotions Press Ezine

The 7/7 issue of M.C. Promotions Press Ezine is now posted online in PDF format. Today's issue looks at what it takes to call yourself a "Google Professional"

http://www.mcpromotions.com/ezinearchives/MCP_070705.pdf

M.C. Promotions Press Ezine Now Posted Online

If you'd like to read my latest ezine issue in PDF format it's at
http://www.mcpromotions.com/ezinearchives/MCP_062305.pdf

Jason Potash is launching his latest software this week "Article Announcer" and this issue included an article by him on how article promotion can help you with your search engine optimization. Read it now...

Mort's Picture Archive - Google (animation)

A Cute Google Jingle I'm not sure who this guy is but he sure has put together a cute little jingle about the usefulness of Google. If you want to put a smile on your face today make sure you stop in for a listen.

Search Engine Optimization Made Simple: Five Steps to Build Web Pages that Use Search Engine Optimization

S.E.O Those who do search engine optimization would like you to believe there's some big dark secret to it. Really there's not. If you follow a few simple steps for each page of your site you'll be up and optimized in no time. Read over this great article which lays it all out in 5 simple steps for you. Even a child could do this, and it won't cost you as much money as hiring some expert to do it all for you.

MarketingSherpa.com Announces 10 Best Blogs for 2005

MarketingSherpa.com Do you Blog? Maybe you don't but you do like to read them. If so MarketingSherpa has put together the 10 Best Blogs for 2005 complete with links to these gems. You might want to add a few of them to your feed reader...

Corey Rudl: You Will be Missed. Tribute to Corey

Corey Rudl Dies in Car Wreck The news of Corey Rudl's death in a car accident has spread fast and furious online. The marketing world is deeply saddened by one of its greats. Many people have been putting up "Memorial Sites" to acknowledge Corey and his work onlilne. If you'd like to sign the guestbook and leave your thoughts you can at this site. I did not know him personally but his name has been everywhere on the Net since I started out so many years ago. I'll miss Corey and his work.

2 Amateur Racers Die in Crash at Speedway

2 Amateur Racers Die One of the greats of internet marketing Corey Rudl died this morning in a car wreck. I didn't know Corey personally but I remember hearing his name back when I first started in Internet Marketing. He was definately one of the trail blazers and even though I did not know him personally will miss hearing his name online and about his latest marketing ventures. He was one of the true greats when it comes to online marketing. He was only 34, so young. This should be a lesson to all of us to live each day as if it may be your last. Read the full story...

Site Design Tips to Improve Your Sales - Part I

Improving Website Sales - Part I So what kinds of things do you need to think about when putting together an ecommerce website? Read over this article that points out ease of navigation is number one. If people can't find what they are looking for quickly and easily you'll lose them before they have a chance to pull out their credit card....read on...

Read the Latest Issue of M.C. Promotions Press Ezine

Just a quick note to let you know the PDF version of my ezine M.C. Promotions Press is now posted online. You can read or print it out at
http://www.mcpromotions.com/ezinearchives/MCP_052305.pdf

This week's issue looks at outsourcing and how it can help you with your online business. We all need to get more done and by finding others to take some of the burden off your shoulders, you can accomplish so much more. Hey, it's not a clone but it might just be the next best thing.

Merle

Chuckie- My Bird 

Lessons from the Cutting Edge: RSS Advertising

RSS Advertising Everyone's talking about RSS advertising, but does it really work? ClickZ recently spoke with the CEO of Feedburner who has been experimenting with this type of advertising....Read on..

GoogSpy - Adwords Competitor Research by Velocityscape

GoogSpy A cool tool you can use to spy on your competition. Put in any keyword or phrase and GoogSpy comes back with more keywords, click on one of those and see who is bidding on that term in Google and also find out exactly what other keywords those companies are bidding on. Great research tool.

InternetRetailer.com - Shopping Cart Abandonment

InternetRetailer.com So you have no problem getting people to your site and your conversion rates are up but what about shopping cart abandonment. You know those who fill their carts all eager to make a purchase then for some reason, bam, they're gone. Read over these stats as it's a real eye opener.

Yahoo! Search Marketing

Yahoo! Search Marketing/ Formerly called Overture Yes, Yahoo had to go and change Overture's name to make it more difficult for those of us losing our minds and memory to remember what it's called. Anyway, they do have a nice little affiliate program and if you are always telling others to use their PPC services you minds well sign up and get paid for your efforts.

Google Distributes Local Search, Ads

: "Google has inked AccuWeather as the first beta distribution partner for local search results combined with locally targeted AdWords search ads. "..... read the full story over at ClickZ...

Yahoo! Search Marketing

: "Overture products are now Yahoo! Search Marketing products."

Yahoo! Offers Free Sites to Small Businesses

"Yahoo! is offering every small business with a physical U.S. address a free, five-page Web site, the company announced today. Those sites will automatically be integrated into Yahoo! Local search results. ".....read the story over at ClickZ...

Read the Latest Issue of M.C. Promotions Press Ezine

If you'd like to read the latest issue of M.C. Promotions Press Ezine in PDF format just follow the link above. This week's issue looks at Print on Demand Publishing, how it works, and a couple of companies that are doing it. If you publish ebooks don't miss this...

Traffic Secrets Get's a Face Lift!

John Reese released "Traffic Secrets" about 7 months ago and it was a hit from the start. Now John has gathered together over 100 fully documented success stories of those who have used his course to increase their website traffic and sales. Screenshots of their website traffic logs and even their merchant account statements are shown. Even if you don't plan on buying it you should head over and study the copy. The site itself is a work of art weighing in at over 200 pages if you printed it out. You can learn a lot by studying his techniques.

The course (which I own) is over 8 DVD's, 5 CD's, and manuals over 500 pages and is well worth the investment for anyone doing business online. Check it out now at...
http://www.trafficsecrets.com/mstinnett

Google Bows 'Budget Optimizer' for AdWords

Google has launched a new tool to manage bids for those who use it's AdWords Progra.....

Press Release-O-Matic: Create Perfect Press Releases

Press Releases Use this free online press generator over at Bill Myers website. Even create a cover sheet to go with it. Easy as pie, just copy and paste.

NicheBOT.com - Achieve targeted web site optimization.

Nichebot is a handy online tool that will help you find keywords for your website quickly and eaily. No more guessing on what people are searching for and you'll also be given variations for each term you type in.

Flickr

This is a test post from , a fancy photo sharing thing.

M.C. Promotions Press Ezine Teaching the Small Business Owner how to Market and Promote Your website

M.C. Promotions Press Hey, Hey, the latest issue of my ezine M.C. Promotions Press is now posted online. Today's issue covers tools every online entrepreneur needs. You say you're not a subscriber? Shame on you. Hurry over now, read it and while you're there make sure you subscribe. If you don't you'll be missing out on the best resources the Web has and of course my sick sense of humor to boot.

Google Local Business Center

Google Google launched a new "Business Center" for local businesses. Once registered you can create a business listing for free. You can always come back later and update the listing. If you're trying to promote your business locally you should list it with Google.

M.C. Promotions Press Ezine Teaching the Small Business Owner how to Market and Promote Your website

The Latest Issue Just to let you know the latest issue of M.C. Promotions Press Newsletter is now posted online. You'll want to read it as this week we take a look at Pay Per Click Fraud, what it is and what you can do about it.

"New Ebook Offers Marketing Guidance"

Cleveland, OH - March 8, 2005 - New businesses venture
onto the Internet every day, launch their websites --
then sit back and wait for traffic. Unfortunately,
in the "Cyber World," if site owners aren't proactive
in marketing and promoting their websites, no one will
beat a path to their door. There are many resources
that will steer someone new to the Net in the right
direction, if you know where to find them.

Online publishing expert and Internet entrepreneur
Merle has created "Must Have Marketing Resources-
Volume #1". It was written with the sole purpose
of helping small and home based business owners
run and promote their websites more effectively.

The PDF-formatted ebook is 65 pages in length. It
covers such topics as: "The Net's Hot Spots",
"Promotional Software," "Ebooks," "Ezines,"and
much more. Merle has published her "M.C.Promotions
Press," an ezine for online entrepreneurs for over
six years.

"These resources are the cream of the crop," Merle
said. "I love ezine publishing and I only include
quality websites in each and every issue. So many
of my subscribers told me they kept all their back
issues due to the helpful links, I thought it would
be a great idea to compile an ebook out of them.
In this way they can be easily found and utilized."

Merle runs several websites and her articles on
website marketing and promotion have been widely
published online. She also has authored several
free books and has been an ezine publisher for
over 7 years.

For more information see
http://mcebook.mcpromotions.com

# # #

Kanoodle Targets Local Content Pages

Kanoodle: "Sponsored links firm Kanoodle has added local targeting to its array of options for advertisers on content pages. .."

Google Buffs Up Local Search

Google One thing I really like about Google is they never stand still. They're constantly in a state of change trying to keep one step ahead of the other search engines. They've recently added new features to their local search in their attempts to obtain more eyeballs...

Must Have Marketing Resources Ebook Volume #1

My Latest Ebook I have finally finished my latest ebook. At only 15.97 it's a real gem. I've combed thru a year's worth of back issues from my ezine M.C. Promotions Press and put the very best websites into this 65 page PDF ebook. You'll want to grab a copy and keep it on your desktop because when you're looking for a specific site to help you with your life as an Entrepreneur you'll find it in "Must Have Marketing Resources".

M.C. Promotions Press Ezine Teaching the Small Business Owner how to Market and Promote Your website

M.C. Promotions Press Ezine Just to let you know the Feb 7th issue of Merle's Cyber Promotions Press Ezine was sent out on Feb 7th. If for some reason you did not receive that issue you can now read it online.

Google Referral Program for Adsense

What You Should Know About the Google Referral Program I love Google Adsense and tell other website owners about it often. It sure would be nice to get paid for those referrals. Now you can. Google has launched a "by invitation only" Affiliate Program that pays out 20.00 for new advertisers once they spend 20.00 with Adwords or 20.00 for new publishers who sign up after they earn 75.00 with Adsense.

Ping-o-Matic!

Blog Traffic Psssst...Hey buddy, got a Blog? If you do and no one is reading it you've got problems. Enter PingoMatic, don't you just love that name? Reminds me of Xmas Presents by Ronco or something. In a nutshell you can go to their site and enter your Blog's URL to be pinged. Pinging lets dozens of services know you've updated your site and increases traffic to your blog. It's a great idea and something every Blogger needs to do and that means you!

Merles Mission Ezine the Newsletter for Webmasters and Site Owners

Merles Mission Ezine- Jan 30th Issue In case you missed it I have posted the latest issue of "Merle's Mission Ezine" to my website. If you use Blogger you won't want to miss all of the cool things you can do with it. If you thought you could just type text you're wrong. Read it now.

Overture - Advertiser Newsletter

If you're trying to attract a local audience to your website you'll want to check out Overture's Local Match Program. Not all websites want to attract people from all over the world so you need to know what tools are out there to attract the guy or girl in your neighborhood. This is one option, of course there's more.

Report: Local Online Ad Spend to Rise 46 Percent in '05

Local Advertising: "Spending on local online advertising will total approximately $3.9 billion in 2005, a 46 percent increase over the $2.7 billion 2004 total, according to research conducted by Borrell Associates on 210 U.S. media markets. "....get the full story over at ClickZ...

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR

MarketingSherpa.com Get your 2005 Wisdom Report featuring 105 real-life stories and tips from marketers like yourself it's ready for you here: http://wisdom.marketingsherpa.com
(Free of charge.)

This is what I woke up to here in Ohio this morning. 

Most Active Web Users are Young, Affluent

Jupiter Research In a report by JupiterResearch most heavy Net users are males between the ages of 25 and 34 with incomes over 75,000. See the story at ClickZ....

EffectiveBrand - Create your branded toolbar

EffectiveBrand This is such a cool tool. It allows you to create your very own website toolbar that visitors to your site can download. You can customize the bar with the most important areas of your site, even add your RSS feed, and it's all free. I loved this and really had a lot of fun making toolbars for two of my sites.

To check out my toolbar page go to M.C. Toolbar

Jim Edwards' Predictions for 2005

Jim Edwards' Jim Edwards is a hoot. I've been a subscriber to his list for years and he always makes me laugh. He's also a very talented online marketer. Download this free PDF report and find out what he thinks the new year will bring.

Yanik Silver and Jim Edwards' Apprentices Reveal Their Success Secrets

: "You are about to access a 78-page ebook written by ten of the participants in Yanik Silver and Jim Edward's exclusive apprentice program." Yankik and Jim took these people under their wing and taught them everything they know about Internet Marketing. This book is in PDF Format and you'll have to give up your email address to access it.

CAN-SPAM ACT - FTC December 16, 2004 Ruling

CAN-SPAM ACT Chris Knight covers the new ruling by the FTC on what constitues commercial email and what it means to you and your business. It goes into effect on Feb 18th 2005....read on...

Online Marketing's Rising Cost

Cost to Rise in 2005 Think marketing your website is going to be cheaper in 2005? You might want to open your wallet. Read this article at ClickZ with predictions such as "The cost of implementing and managing campaigns is likely to grow, and the renowned cost efficiency of digital media will be harder to achieve..."

PPC Search Copywriting Strategies, Part 2

PPC Copywriting Tips: "In our continuing discussion on pay-per-click (PPC) search copywriting, we'll move beyond the powerful yet simple use of keywords in the title and description into some more creative and nuanced strategies." If you do any kind of PPC Advertising you'll want to check out these winning strategies.

List Building 101

DMNews.com A question I hear over and over again is "how do I build my list".....check out this article which covers some of the basics you should be implementing.

Firefox Users Don't Click

Firefox users don't click - Software - www.itnews.com.au: So what's up with Firefox users....are they smarter then the rest of us...."Firefox users click through to website ads four to five times less often than do users of Microsoft's Internet Explorer, a German web advertising firm has said. ".....read the story

Free Ebook on website marketing,50 ways to easily promote and market your website

Free Ebook on website marketing- "50 Esy Ways to Promote Your Website" in PDF format. Download it and give it away to your own website visitors or as a bonus for getting people to subscribe to your ezine.

Teddy Bear 

MSN Renews With Overture -- for Now

Overture and MSN: "Microsoft today extended its three-year-old agreement with Yahoo! to provide Overture paid listings on MSN sites in the U.S., Canada, Europe, and Asia through June 2006. The previous agreement ran through June 2005. "....get the full story over at ClickZ.

AdWords Learning Center

Google AdWords Learning Center "Use Google's free training to sharpen your AdWords knowledge and prepare for the Google Advertising Professional Exam [?]. Comprised of concise multimedia lessons, our training program is self-paced to match your individual learning needs. Skip, pause, or end a lesson at any time. In addition, each lesson includes practice exercises and quizzes to ensure you master the concepts." You'll want to bookmark this one.

TypePad Bloggers to Get Contextual Ads

TypePad Bloggers to Get Contextual Ads: "Six Apart and Kanoodle announced today that the two companies will integrate Kanoodle's contextual advertising tools into Six Apart's TypePad hosted Weblog service. "..........read the full story

Google Widens Test to Froogle Merchants

Google & Froogle Merchants: "Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site. "....read on...

The Top Ten Checklist To Remedy Low Web Site Sales (Marketing)

(Marketing) OK, so you don't have many website sales and you think you need a new website. Stop right there! Before redoing your design you might want to take a long hard look at your ad copy. Read over these top 10 things to review.......

AffiliateText.com -

Make More Money with Clickbank- Lately a lot of new businesses have sprung up that allow you to run what looks like contextual ads on your website that are for products/services being sold thru Clickbank that contain your affiliate ID. Sort of like Google Adwords but instead of running related ads for someone else these are ads related to your page's content with your reseller ID. If someone clicks thru you make the money.

With this new service instead of the ads running in the borders or top and bottom of your site the ads actually integrate into keywords on your web page themselves. It's a pretty cool concept, check it out and view some samples of what I'm talking about then join up for free.

Search Engine News Journal - Kanoodle BrightAds Challenges Google AdSense

Search Engine News Journal : "Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodles content-targeted sponsored links on their sites."........

Overture's Shift to Default Broad Match

Overture Overture will soon make a major switch, matching terms on a broad basis, rather than the traditional exact match default it's followed since the company launched....read the story

U.S. Web Usage and Traffic, August 2004

Web Traffic: "Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during August 2004. While there were far fewer at-work users than there were at home, the working Internet population spent more time online and surfing. "....read the story

Seo Tools For Keyword Research -> High Rankings Search Engine Optimization Forum

Seo Tools For Keyword Research -> High Rankings: "Eight SEO Tools that are very helpful in doing keyword research. The following review looks at some of the best free internet based keyword research tool. . ."

Overture Shifting To Default Broad Match

Overture Shifting To Default Broad Match: "Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch."......read the story