Sunday, December 26, 2004

Yanik Silver and Jim Edwards' Apprentices Reveal Their Success Secrets

: "You are about to access a 78-page ebook written by ten of the participants in Yanik Silver and Jim Edward's exclusive apprentice program." Yankik and Jim took these people under their wing and taught them everything they know about Internet Marketing. This book is in PDF Format and you'll have to give up your email address to access it.

Wednesday, December 22, 2004

CAN-SPAM ACT - FTC December 16, 2004 Ruling

CAN-SPAM ACT Chris Knight covers the new ruling by the FTC on what constitues commercial email and what it means to you and your business. It goes into effect on Feb 18th on...

Monday, December 20, 2004

Online Marketing's Rising Cost

Cost to Rise in 2005 Think marketing your website is going to be cheaper in 2005? You might want to open your wallet. Read this article at ClickZ with predictions such as "The cost of implementing and managing campaigns is likely to grow, and the renowned cost efficiency of digital media will be harder to achieve..."

Friday, December 17, 2004

PPC Search Copywriting Strategies, Part 2

PPC Copywriting Tips: "In our continuing discussion on pay-per-click (PPC) search copywriting, we'll move beyond the powerful yet simple use of keywords in the title and description into some more creative and nuanced strategies." If you do any kind of PPC Advertising you'll want to check out these winning strategies.

Wednesday, December 15, 2004

List Building 101 A question I hear over and over again is "how do I build my list".....check out this article which covers some of the basics you should be implementing.

Tuesday, December 7, 2004

Firefox Users Don't Click

Firefox users don't click - Software - So what's up with Firefox users....are they smarter then the rest of us...."Firefox users click through to website ads four to five times less often than do users of Microsoft's Internet Explorer, a German web advertising firm has said. " the story

Friday, November 19, 2004

MSN Renews With Overture -- for Now

Overture and MSN: "Microsoft today extended its three-year-old agreement with Yahoo! to provide Overture paid listings on MSN sites in the U.S., Canada, Europe, and Asia through June 2006. The previous agreement ran through June 2005. "....get the full story over at ClickZ.

Sunday, November 14, 2004

AdWords Learning Center

Google AdWords Learning Center "Use Google's free training to sharpen your AdWords knowledge and prepare for the Google Advertising Professional Exam [?]. Comprised of concise multimedia lessons, our training program is self-paced to match your individual learning needs. Skip, pause, or end a lesson at any time. In addition, each lesson includes practice exercises and quizzes to ensure you master the concepts." You'll want to bookmark this one.

Wednesday, November 10, 2004

TypePad Bloggers to Get Contextual Ads

TypePad Bloggers to Get Contextual Ads: "Six Apart and Kanoodle announced today that the two companies will integrate Kanoodle's contextual advertising tools into Six Apart's TypePad hosted Weblog service. " the full story

Monday, November 1, 2004

Google Widens Test to Froogle Merchants

Google & Froogle Merchants: "Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site. " on...

Thursday, October 28, 2004

The Top Ten Checklist To Remedy Low Web Site Sales (Marketing)

(Marketing) OK, so you don't have many website sales and you think you need a new website. Stop right there! Before redoing your design you might want to take a long hard look at your ad copy. Read over these top 10 things to review.......

Saturday, October 16, 2004 -

Make More Money with Clickbank- Lately a lot of new businesses have sprung up that allow you to run what looks like contextual ads on your website that are for products/services being sold thru Clickbank that contain your affiliate ID. Sort of like Google Adwords but instead of running related ads for someone else these are ads related to your page's content with your reseller ID. If someone clicks thru you make the money.

With this new service instead of the ads running in the borders or top and bottom of your site the ads actually integrate into keywords on your web page themselves. It's a pretty cool concept, check it out and view some samples of what I'm talking about then join up for free.

Tuesday, October 5, 2004

Search Engine News Journal - Kanoodle BrightAds Challenges Google AdSense

Search Engine News Journal : "Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodles content-targeted sponsored links on their sites."........

Wednesday, September 22, 2004

Overture's Shift to Default Broad Match

Overture Overture will soon make a major switch, matching terms on a broad basis, rather than the traditional exact match default it's followed since the company the story

Tuesday, September 21, 2004

U.S. Web Usage and Traffic, August 2004

Web Traffic: "Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during August 2004. While there were far fewer at-work users than there were at home, the working Internet population spent more time online and surfing. " the story

Wednesday, September 8, 2004

Seo Tools For Keyword Research -> High Rankings Search Engine Optimization Forum

Seo Tools For Keyword Research -> High Rankings: "Eight SEO Tools that are very helpful in doing keyword research. The following review looks at some of the best free internet based keyword research tool. . ."

Sunday, September 5, 2004

Overture Shifting To Default Broad Match

Overture Shifting To Default Broad Match: "Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch." the story

Monday, August 30, 2004

Search Engine Submission Tips

Submission Tips Years ago getting listed with the search engines was pretty clear cut. You went to each site and submitted your URL usually free. Well, today things are a bit different with PPC and pay for submission and some engines feeding off of others it's hard to keep up with where to go to submit. Search Engine Watch has put together a nice page of tips for submitting, how and where to submit and more. You'll want to bookmark this one for future use.

Friday, August 27, 2004 - A Keyword Map for Research - A Keyword Map Doing your own keyword research? If you use pay per click search engines for site traffic, and you should, don't forget about this powerful tool. Type in your keyphrase and it will come back with all kinds of really good words and phrases you may not have thought of to add to your list. Check it out....

Thursday, August 19, 2004

Keyword Density and Search Engines

Find out just how important keywords are when it comes to your search engine copy. Density is an important on....

Monday, August 9, 2004

Combating the Rising Cost of Keywords

Combating Keyword Cost Another great artcile on the ClickZ Network on the rising costs of using Pay Per Click Search Engines and how to determine how much you can afford to spend. Read it....

Sunday, August 8, 2004

ClickBank Discussion Board

Harvey Segal is like the all time Master of Clickbank. He's been publishing an ezine and pushing ebooks on the topic for years. If you have questions about Clickbank you might want to check out his Clickbank Discussion Board for the answers..

Thursday, August 5, 2004

SPECIAL REPORT: 3,007 Marketers Reveal Search Marketing Costs, Clicks, & Conversions in MarketingSherpa Survey : Practical News & Case Studies on Internet Advertising, Marketing & PR: "" Read the results of Marketing Sherpas latest survey of over 3,000 online marketers. Find out how optimization changes traffic, how much of the budget is spent on search, trends in landing pages and more.......

Tuesday, August 3, 2004

Marketers Want Content Listings Separate From Search "Marketers need to view their contextual listings campaigns differently from search and expect lower click and conversion rates, search marketing executives warned yesterday" rest of story.....

Thursday, July 29, 2004

Stopping Click Fraud : Practical News & Case Studies on Internet Advertising, Marketing & PR If you use Pay Per Click Search Engines like Overture or Google Adwords you know how the Clicks can add up, but did you ever stop to think it might be your competitors driving it up for you? Read on for one Man's experience.....

Tuesday, July 20, 2004

Google AdSense

Make Money With Google Google not only offers regular AdSense for your website but now you can also add AdSense for search. With both methods you earn money when someone clicks on the ads. Running Adsense is a great way to cover your hosting bill every month and if your site is very targeted with lots of traffic you can make a heck of a lot more. Check it out at Google....

Wednesday, July 7, 2004

Yahoo! Testing New Search Look

Yahoo Seems as if everyone is up for a new "do" these days. Following on MS MSN's heels Yahoo unveiled a new look and feel for its own search more.....

Thursday, July 1, 2004

MSN Updates Search, Drops Paid Inclusion

MSN Drops Paid Inclusion Seems as if pay for inclusion with the search engines is on its way out. Now MSN following Ask Jeeves has dropped their paid inclusion program. Read the story at ClickZ...

Monday, June 28, 2004

Yahoo!'s Overture Unveils Local Match

Yahoo!'s Overture Unveils Local Match To compete with Google's Local Search Overture has now launched it's own Local Search deemed "Local Match". "The long-awaited product allows advertisers to target by radius -- from as little as a half mile to as much as 100 miles." the full story

Saturday, June 26, 2004

ClickBank Articles

The ClickBank Guide If you use Clickbank to sell your products/services online you'll want to go through this great collection of informative articles. If you thought you knew everything about Clickbank, think again......

Wednesday, June 23, 2004

The Paid Inclusion Dinosaur

The Paid Inclusion Dinosaur "The first part of this paid-inclusion series covers how Yahoo! views paid inclusion as a solution to some of the problems crawlers have in gathering content from across the Web." (read the story)

Thursday, June 17, 2004

Are Blogs Ready for Prime-Time?

Are Blogs Ready for Prime-Time?: "A Blogads survey claims that blog readers are more mature and affluent than expected and more prone to click on ads and buy online" Read the Story.....

Tuesday, June 15, 2004

AffiliateSensor - New Twist on Contextual Advertising

AffiliateSensor If you thought Google Adwords was the only game in town when it comes to displaying contextual ads on your website think again. "Affiliate Sensor's new context-relevant, text-link affiliate ad blocks let you choose from ClickBank's over 10,000 products by copying and pasting a little JavaScript onto your web pages. You show only context-relevent, highly targetted text ads that you have control over." Just think when someone clicks on these Clickbank ads you make a profit and a pretty good one at that. Check it out.

Wednesday, June 9, 2004

BBB Information System (BIS)

Better Business Bureau (BIS) In the old days the Better Business Bureau was all one had to look up information on a company. Of course the Net has changed that and there are many ways to research a company online but, if you'd still prefer the BBB they've brought their service online. Type a company name in the search box along with City and State and see what it finds.

Sunday, June 6, 2004

LookSmart Listings- Free Campaign Optimization Service

LookSmart : A Closer Look : May 2004: "Haven't yet added keywords to your LookListings campaign? Or maybe you have keywords, but they're not performing as well as you'd like? Our optimization experts can help. Contact us now, and as part of the free campaign optimization service, we will:
Perform an analysis of the campaign's performance to date
Review the keywords and listings content in the campaign
Recommend keywords to add or remove from your campaign
Suggest appropriate budget and Max CPC settings "

Thursday, May 27, 2004

Prog - Page Rank Search Engine

Prog This is a handy tool for anyone interested in search engine optimization. It's basically Google's search results but with page rank included right in the results. Page rank is important if you want to rank well with the engines. Find out who's got it for the search terms you want to rank well with.

Monday, May 17, 2004

Google Jumpstarts AdWords

New Jumpstart Program Offered by Google A new program offered by Google to help you with your AdWords Program is now available for 299.00. If you need help in creating or customizing your campaigns this might be just what you need. Read the story...

Thursday, May 13, 2004

Google Tests Image Ads

Google Tests Image Ads, Re-launches Groups: "Search giant Google is testing a program in which advertisers can run conventional ads, such as skyscrapers and banners, as contextual ads on publishers' sites in its network." This is now an option for all Adsense publishers to run images on their sites. Can banners make a comeback? on...

Tuesday, May 11, 2004

Google Tests New Keyword Tool

AdWords Automator: Want to feed your pages to Google and let them determine the best keywords for them? The word on the street is Google is investigating a new tool similar to Yahoo's Paid Inclusion that would scan your pages and automatically create ads that link to them. Read the full story...

Wednesday, May 5, 2004

California Anti-Spyware Bills Pass Committee

California Anti-Spyware Bills Pass Committee: "Two California anti-spyware bills won committee approval Tuesday, one in the Senate and one in the Assembly. " Read the full story.......

Wednesday, April 28, 2004

What a Business Blog Can Do For You

BlogsThinking of starting your own Blog? You and a lot of other people. What exactly can a Blog do for your business? Read over this excellent article which may inspire you in a whole new direction.

Monday, April 19, 2004

Google Shifts Trademark Policy

Google Shifts Trademark Policy: "Google has changed the trademark-related guidelines for its AdWords program; it will now allow U.S. and Canadian advertisers to use others' trademarks as keywords. "

Saturday, April 17, 2004

Google AdWords: Regional and Local Targeting

Adwords Now Offering Local New service by Google allows those who want just local eyeballs to get it. Local search is really coming into it's own right now and as you can see is a very hot topic.

Thursday, April 15, 2004 - Daily News - The online buying habits of moms vs. non-moms "The online shopping habits of women with children are markedly different from those of women without children, new research from Jupiter Media Metrix shows"......(read rest of story at link above)

Wednesday, April 14, 2004

Marketing Blog: Ramblings of a Marketing Geek

FTC and Can Spam Act Paul of TalkBiz has a great Blog and you'll probably want to bookmark it but this post is especially important. The FTC's sweeping changes if implemented could mean the end of email marketing as we know it. We only have until April 20th to make our voices hear. Get the full story at Paul's Blog as he explains it in simple English.

Sunday, April 4, 2004

Kanoodle Launches ClickFactor for Contextually Targeted Advertising

Kanoodle Launches ClickFactor Kanoodle has now entered the contextual ad arena to compete with Google AdWords and Overture's programs. Their new ranking system is called "ClickFactor". No news yet on how to become a partner and display their results on your web pages, but if you're interested in advertising you can sign up with them now. Read more at the link above.

Tuesday, March 30, 2004

Google Unveils New Look

Google Unveils New Look for Service "Google Inc. has fine-tuned its popular online search engine with a new look designed to boost its Froogle shopping service and alert users to previously unheralded tools for getting sharper results."

Monday, March 22, 2004

Google Press Center: Zeitgeist

Google Press Center: Zeitgeist: "Google Zeitgeist - Search patterns, trends, and surprises according to Google " If you like to keep up on the latest trends you'll enjoy this research page provided by Google that shows what people are searching for around the world. It's updated monthly and weekly and sometimes daily too. Interesting.

Tuesday, March 16, 2004

Pay Per Click- PPC search engines - tips and resources

Pay Per Click- PPC search engines - tips and resourcesGood article on how to use Pay Per Click Search Engines, what to look for, phrases to use, even some free credits at some of the PPC sites themselves for those opening new accounts.

Saturday, March 13, 2004

Keyword Suggestion Tool

"Keyword Suggestion Tool List related keyword phrases from Google™ and Overture™ with number of searches conducted. Number of Pages related to that given keyword or phrase in Major Search Engines like Altavista™, Yahoo™, MSN™, AllTheWeb™, AOL™, Teoma™ etc." Also see the top 5 ranking websites for that keyphrase and even evaluate their meta tags. Nice Free Tool

Tuesday, March 9, 2004

Search Engine Relationship Chart (tm) - Search Engine Relationship Chart (tm)When it comes to search engines it's hard to keep track of who's feeding who. Bruce offers this great Flash chart that gives you a visual of who has a relationship with whom. Just hover over any search engine to see who feeds them. Nice.

Saturday, March 6, 2004

Google Adwords: Keyword Suggestions

Google Adwords: Keyword Suggestions If you use Pay Per Click search engines, and you should be, you'll need tools to generate a good list of key phrases to use in your campaigns. Google's Suggestion tool works nicely.

Tuesday, March 2, 2004

Overture - Site Match

Overture - Site Match Yahoo Launches New Paid Inclusion Program, Site Match with Overture. "Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others."

Friday, February 27, 2004

RSSTop55 - Best Blog Directory And RSS Submission Sites

RSSTop55 - Best Blog Directory And RSS Submission Sites - Robin Good' Sharewood Tidings If you have a Blog or RSS feed your next step is getting it out there where people can find it. That means listing it with directories that exist for just such a purpose. Robin has collected a nice set of promotional resources here to get you started.

Sunday, February 22, 2004

Google PageRank

pagerank Do you know what your Page Rank is with Google? This handy script allows you to check it instantly. Very handy tool to have around if you don't happen to have Google's toolbar installed.

Tuesday, February 17, 2004

Website Promotion and Trageted Link Popularity

Website Promotion and Trageted Link Popularity Don't underestimate the power of a good linking strategy when it comes to improving your rank with the search engines. Many times it helps to see who is linking to your competitors and not to you and approaching them with a swap. This online tool let's you do your investigative work easily.

Wednesday, February 11, 2004

Novasoft - Free ebook on adding audio to website

Novasoft - Free ebook on adding audio to website worthIf you've noticed everyone's been adding audio to their websites. Why? Some say it can increase your sales conversion. It's a way of adding your personal sales message to your site so you can reach out and touch someone. At least in their ears . If you've been thinking of adding audio to your site and haven't wanted to pay for some high priced software package or a monthly service you'll want to get your hands on this. It gives you the free tools and explains step by step how to do it. Very cool!

Saturday, February 7, 2004

LinkAdage Auctions

LinkAdage Auctions
A different concept that allows you to purchase text link ads on websites that have a high Google ratings, anything over a 5 is considered good. The theory is by purchasing links on these high profile sites you'll increase your own ranking with the search engines.

Thursday, February 5, 2004 : Free PDF Report : Practical News & Case Studies on Internet Advertising, Marketing & PR: "99 best real-life stories and tips from marketing, advertising, and PR pros who reveal what they
learned in 2003. Includes: - Campaign stories - what worked, what didn't
- Business tips for agencies and consultants
- Practical advice on search marketing, email marketing,
PR, offline campaigns, site tests, and career growth"

Wednesday, February 4, 2004 - The automatic link swapper and traffic generator - The automatic link swapper and traffic generator: " is a free tool to manage your web links on your blog/website and to dramatically increase traffic to your site. It can be embedded anywhere in your web page and can be easily configured to fit the existing design of your site. blogLinker is the only tool of its kind. " This is an easy way to manage a Blog link list.

Monday, February 2, 2004

Big List of Blog Search Engines

Ari Paparo Dot Com: Big List of Blog Search Engines Once you create your very own Blog you need to get the word out that it exists to attract those eyeballs. There are actually search engines that exist for listing only blogs. This site has researched a nice list of options that should keep you busy for awhile.

Thursday, January 29, 2004

Free Charts Generated from your Google Adsense Reports

Free Charts Generated from your Google Adsense Reports: "Charts include: total earnings, clickthru-rate, earnings per click, number of clicks, earnings per impression, number of page impressions, earnings by day of week and earnings by day of month. Most of our charts include 7-day moving averages which allow you to spot trends within your results." If you run Google AdSenses Ads on your website this site allows you to cut and paste your results and see a graphical chart of your results. If you like to analyze data you'll love this. Free.

Tuesday, January 27, 2004


If you want to advertise your website thru banners, buttons and text links on other high profiled websites at reasonable costs then Advariant may be for you. You can purchase 10,000 impressions for under 40.00

Saturday, January 24, 2004

Overture- Search Term Suggestion Tool

Overture- Search Term Suggestion Tool Need help finding keywords for your website? Enter Overture's handy, dandy little tool. Type in a word or keyphrase and find out exactly how many times that phrase was searched for. Bookmark this one you'll need it.

Tuesday, January 13, 2004


2003 will have to go down as the "Year of the Blog". With email filtering increasing and emails being gobbled up as fast as they're sent many people are turning to Blogging to keep in touch with their subscribers.