: "You are about to access a 78-page ebook written by ten of the participants in Yanik Silver and Jim Edward's exclusive apprentice program." Yankik and Jim took these people under their wing and taught them everything they know about Internet Marketing. This book is in PDF Format and you'll have to give up your email address to access it.
Sunday, December 26, 2004
Wednesday, December 22, 2004
Monday, December 20, 2004
Cost to Rise in 2005 Think marketing your website is going to be cheaper in 2005? You might want to open your wallet. Read this article at ClickZ with predictions such as "The cost of implementing and managing campaigns is likely to grow, and the renowned cost efficiency of digital media will be harder to achieve..."
Friday, December 17, 2004
PPC Copywriting Tips: "In our continuing discussion on pay-per-click (PPC) search copywriting, we'll move beyond the powerful yet simple use of keywords in the title and description into some more creative and nuanced strategies." If you do any kind of PPC Advertising you'll want to check out these winning strategies.
Wednesday, December 15, 2004
Tuesday, December 7, 2004
Firefox users don't click - Software - www.itnews.com.au: So what's up with Firefox users....are they smarter then the rest of us...."Firefox users click through to website ads four to five times less often than do users of Microsoft's Internet Explorer, a German web advertising firm has said. ".....read the story
Saturday, November 20, 2004
Free Ebook on website marketing- "50 Esy Ways to Promote Your Website" in PDF format. Download it and give it away to your own website visitors or as a bonus for getting people to subscribe to your ezine.
Friday, November 19, 2004
Overture and MSN: "Microsoft today extended its three-year-old agreement with Yahoo! to provide Overture paid listings on MSN sites in the U.S., Canada, Europe, and Asia through June 2006. The previous agreement ran through June 2005. "....get the full story over at ClickZ.
Sunday, November 14, 2004
Google AdWords Learning Center "Use Google's free training to sharpen your AdWords knowledge and prepare for the Google Advertising Professional Exam [?]. Comprised of concise multimedia lessons, our training program is self-paced to match your individual learning needs. Skip, pause, or end a lesson at any time. In addition, each lesson includes practice exercises and quizzes to ensure you master the concepts." You'll want to bookmark this one.
Wednesday, November 10, 2004
TypePad Bloggers to Get Contextual Ads: "Six Apart and Kanoodle announced today that the two companies will integrate Kanoodle's contextual advertising tools into Six Apart's TypePad hosted Weblog service. "..........read the full story
Monday, November 1, 2004
Thursday, October 28, 2004
(Marketing) OK, so you don't have many website sales and you think you need a new website. Stop right there! Before redoing your design you might want to take a long hard look at your ad copy. Read over these top 10 things to review.......
Saturday, October 16, 2004
Make More Money with Clickbank- Lately a lot of new businesses have sprung up that allow you to run what looks like contextual ads on your website that are for products/services being sold thru Clickbank that contain your affiliate ID. Sort of like Google Adwords but instead of running related ads for someone else these are ads related to your page's content with your reseller ID. If someone clicks thru you make the money.
With this new service instead of the ads running in the borders or top and bottom of your site the ads actually integrate into keywords on your web page themselves. It's a pretty cool concept, check it out and view some samples of what I'm talking about then join up for free.
Tuesday, October 5, 2004
Search Engine News Journal : "Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodles content-targeted sponsored links on their sites."........
Wednesday, September 22, 2004
Tuesday, September 21, 2004
Web Traffic: "Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during August 2004. While there were far fewer at-work users than there were at home, the working Internet population spent more time online and surfing. "....read the story
Wednesday, September 8, 2004
Seo Tools For Keyword Research -> High Rankings: "Eight SEO Tools that are very helpful in doing keyword research. The following review looks at some of the best free internet based keyword research tool. . ."
Sunday, September 5, 2004
Overture Shifting To Default Broad Match: "Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch."......read the story
Monday, August 30, 2004
Submission Tips Years ago getting listed with the search engines was pretty clear cut. You went to each site and submitted your URL usually free. Well, today things are a bit different with PPC and pay for submission and some engines feeding off of others it's hard to keep up with where to go to submit. Search Engine Watch has put together a nice page of tips for submitting, how and where to submit and more. You'll want to bookmark this one for future use.
Friday, August 27, 2004
KwMap.net - A Keyword Map Doing your own keyword research? If you use pay per click search engines for site traffic, and you should, don't forget about this powerful tool. Type in your keyphrase and it will come back with all kinds of really good words and phrases you may not have thought of to add to your list. Check it out....
Thursday, August 19, 2004
Monday, August 9, 2004
Sunday, August 8, 2004
Harvey Segal is like the all time Master of Clickbank. He's been publishing an ezine and pushing ebooks on the topic for years. If you have questions about Clickbank you might want to check out his Clickbank Discussion Board for the answers..
Thursday, August 5, 2004
SPECIAL REPORT: 3,007 Marketers Reveal Search Marketing Costs, Clicks, & Conversions in MarketingSherpa Survey
MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "http://www.sherpastore.com/store/page.cfm/2166?a=s" Read the results of Marketing Sherpas latest survey of over 3,000 online marketers. Find out how optimization changes traffic, how much of the budget is spent on search, trends in landing pages and more.......
Tuesday, August 3, 2004
DMNews.com "Marketers need to view their contextual listings campaigns differently from search and expect lower click and conversion rates, search marketing executives warned yesterday"........read rest of story.....
Thursday, July 29, 2004
MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR If you use Pay Per Click Search Engines like Overture or Google Adwords you know how the Clicks can add up, but did you ever stop to think it might be your competitors driving it up for you? Read on for one Man's experience.....
Tuesday, July 20, 2004
Make Money With Google Google not only offers regular AdSense for your website but now you can also add AdSense for search. With both methods you earn money when someone clicks on the ads. Running Adsense is a great way to cover your hosting bill every month and if your site is very targeted with lots of traffic you can make a heck of a lot more. Check it out at Google....
Tuesday, July 13, 2004
Wednesday, July 7, 2004
Thursday, July 1, 2004
Monday, June 28, 2004
Yahoo!'s Overture Unveils Local Match To compete with Google's Local Search Overture has now launched it's own Local Search deemed "Local Match". "The long-awaited product allows advertisers to target by radius -- from as little as a half mile to as much as 100 miles."....read the full story
Saturday, June 26, 2004
Wednesday, June 23, 2004
The Paid Inclusion Dinosaur "The first part of this paid-inclusion series covers how Yahoo! views paid inclusion as a solution to some of the problems crawlers have in gathering content from across the Web." (read the story)
Thursday, June 17, 2004
Tuesday, June 15, 2004
Wednesday, June 9, 2004
Better Business Bureau (BIS) In the old days the Better Business Bureau was all one had to look up information on a company. Of course the Net has changed that and there are many ways to research a company online but, if you'd still prefer the BBB they've brought their service online. Type a company name in the search box along with City and State and see what it finds.
Sunday, June 6, 2004
LookSmart : A Closer Look : May 2004: "Haven't yet added keywords to your LookListings campaign? Or maybe you have keywords, but they're not performing as well as you'd like? Our optimization experts can help. Contact us now, and as part of the free campaign optimization service, we will:
Perform an analysis of the campaign's performance to date
Review the keywords and listings content in the campaign
Recommend keywords to add or remove from your campaign
Suggest appropriate budget and Max CPC settings "
Thursday, May 27, 2004
Prog This is a handy tool for anyone interested in search engine optimization. It's basically Google's search results but with page rank included right in the results. Page rank is important if you want to rank well with the engines. Find out who's got it for the search terms you want to rank well with.
Monday, May 17, 2004
New Jumpstart Program Offered by Google A new program offered by Google to help you with your AdWords Program is now available for 299.00. If you need help in creating or customizing your campaigns this might be just what you need. Read the story...
Thursday, May 13, 2004
Google Tests Image Ads, Re-launches Groups: "Search giant Google is testing a program in which advertisers can run conventional ads, such as skyscrapers and banners, as contextual ads on publishers' sites in its network." This is now an option for all Adsense publishers to run images on their sites. Can banners make a comeback?.....read on...
Tuesday, May 11, 2004
AdWords Automator: Want to feed your pages to Google and let them determine the best keywords for them? The word on the street is Google is investigating a new tool similar to Yahoo's Paid Inclusion that would scan your pages and automatically create ads that link to them. Read the full story...
Wednesday, May 5, 2004
Wednesday, April 28, 2004
Monday, April 19, 2004
Saturday, April 17, 2004
Thursday, April 15, 2004
InternetRetailer.com - The online buying habits of moms vs. non-moms "The online shopping habits of women with children are markedly different from those of women without children, new research from Jupiter Media Metrix shows"......(read rest of story at link above)
Wednesday, April 14, 2004
FTC and Can Spam Act Paul of TalkBiz has a great Blog and you'll probably want to bookmark it but this post is especially important. The FTC's sweeping changes if implemented could mean the end of email marketing as we know it. We only have until April 20th to make our voices hear. Get the full story at Paul's Blog as he explains it in simple English.
Sunday, April 4, 2004
Kanoodle Launches ClickFactor Kanoodle has now entered the contextual ad arena to compete with Google AdWords and Overture's programs. Their new ranking system is called "ClickFactor". No news yet on how to become a partner and display their results on your web pages, but if you're interested in advertising you can sign up with them now. Read more at the link above.
Tuesday, March 30, 2004
Google Unveils New Look for Service "Google Inc. has fine-tuned its popular online search engine with a new look designed to boost its Froogle shopping service and alert users to previously unheralded tools for getting sharper results."
Monday, March 22, 2004
Google Press Center: Zeitgeist: "Google Zeitgeist - Search patterns, trends, and surprises according to Google " If you like to keep up on the latest trends you'll enjoy this research page provided by Google that shows what people are searching for around the world. It's updated monthly and weekly and sometimes daily too. Interesting.
Tuesday, March 16, 2004
Pay Per Click- PPC search engines - tips and resourcesGood article on how to use Pay Per Click Search Engines, what to look for, phrases to use, even some free credits at some of the PPC sites themselves for those opening new accounts.
Saturday, March 13, 2004
"Keyword Suggestion Tool List related keyword phrases from Google™ and Overture™ with number of searches conducted. Number of Pages related to that given keyword or phrase in Major Search Engines like Altavista™, Yahoo™, MSN™, AllTheWeb™, AOL™, Teoma™ etc." Also see the top 5 ranking websites for that keyphrase and even evaluate their meta tags. Nice Free Tool
Tuesday, March 9, 2004
bruceclay.com - Search Engine Relationship Chart (tm)When it comes to search engines it's hard to keep track of who's feeding who. Bruce offers this great Flash chart that gives you a visual of who has a relationship with whom. Just hover over any search engine to see who feeds them. Nice.
Saturday, March 6, 2004
Google Adwords: Keyword Suggestions If you use Pay Per Click search engines, and you should be, you'll need tools to generate a good list of key phrases to use in your campaigns. Google's Suggestion tool works nicely.
Tuesday, March 2, 2004
Overture - Site Match Yahoo Launches New Paid Inclusion Program, Site Match with Overture. "Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others."
Friday, February 27, 2004
RSSTop55 - Best Blog Directory And RSS Submission Sites - Robin Good' Sharewood Tidings If you have a Blog or RSS feed your next step is getting it out there where people can find it. That means listing it with directories that exist for just such a purpose. Robin has collected a nice set of promotional resources here to get you started.
Sunday, February 22, 2004
Tuesday, February 17, 2004
Website Promotion and Trageted Link Popularity Don't underestimate the power of a good linking strategy when it comes to improving your rank with the search engines. Many times it helps to see who is linking to your competitors and not to you and approaching them with a swap. This online tool let's you do your investigative work easily.
Wednesday, February 11, 2004
Novasoft - Free ebook on adding audio to website worthIf you've noticed everyone's been adding audio to their websites. Why? Some say it can increase your sales conversion. It's a way of adding your personal sales message to your site so you can reach out and touch someone. At least in their ears
Saturday, February 7, 2004
A different concept that allows you to purchase text link ads on websites that have a high Google ratings, anything over a 5 is considered good. The theory is by purchasing links on these high profile sites you'll increase your own ranking with the search engines.
Thursday, February 5, 2004
MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "99 best real-life stories and tips from marketing, advertising, and PR pros who reveal what they
learned in 2003. Includes: - Campaign stories - what worked, what didn't
- Business tips for agencies and consultants
- Practical advice on search marketing, email marketing,
PR, offline campaigns, site tests, and career growth"
Wednesday, February 4, 2004
blogLinker.com - The automatic link swapper and traffic generator: "blogLinker.com is a free tool to manage your web links on your blog/website and to dramatically increase traffic to your site. It can be embedded anywhere in your web page and can be easily configured to fit the existing design of your site. blogLinker is the only tool of its kind. " This is an easy way to manage a Blog link list.
Monday, February 2, 2004
Ari Paparo Dot Com: Big List of Blog Search Engines Once you create your very own Blog you need to get the word out that it exists to attract those eyeballs. There are actually search engines that exist for listing only blogs. This site has researched a nice list of options that should keep you busy for awhile.
Thursday, January 29, 2004
Free Charts Generated from your Google Adsense Reports: "Charts include: total earnings, clickthru-rate, earnings per click, number of clicks, earnings per impression, number of page impressions, earnings by day of week and earnings by day of month. Most of our charts include 7-day moving averages which allow you to spot trends within your results." If you run Google AdSenses Ads on your website this site allows you to cut and paste your results and see a graphical chart of your results. If you like to analyze data you'll love this. Free.
Tuesday, January 27, 2004
Saturday, January 24, 2004
Overture- Search Term Suggestion Tool Need help finding keywords for your website? Enter Overture's handy, dandy little tool. Type in a word or keyphrase and find out exactly how many times that phrase was searched for. Bookmark this one you'll need it.