Matt Cutts is "the man" when it comes to search engine optimization. Watch this informative interview.
Tuesday, December 5, 2006
Sunday, July 9, 2006
In today's issue I examine Google's new video ads. No matter if you're an Adsense publisher who wants to display them on your web pages, or an advertiser who wants to utilize them, it's all covered here.
Thursday, May 25, 2006
Merle's Cyber Promotions Press Ezine:
Buying text links for your website is a highlycontroversial subject online. Like it or not,approve of the practice or disapprove, it does exist and there are many website owners who are doing it. I'm not going to debate the issue one way or the other; just shed some light on what some consider a "gray subject."
You can print it out or read it in PDF format now: http://www.mcpromotions.com/ezinearchives/MCP_052306.pdf
Tuesday, April 25, 2006
Today's issue deals with "How to Protect Your Digital Downloads from Thieves"
Selling ebooks and software online are big business these days. The beauty of the transaction lies in the fact that there's no physical product changing hands. What does this mean to you? No Inventory --Big Profits. Learn how to make sure only those who pay are accessing your products.
Read the PDF or download it now at:
Monday, April 3, 2006
Free PDF Converter - If you've been looking for a free way to make PDF files you'll want to download this software. Print to PDF from almost any application.
Sunday, March 26, 2006
If you promote any kind of travel services online you'll wan to pay attention. Yahoo Search Marketing(formerly Overture) has launched a new program called "Travel Submit".
In order to participate you must have a valid travel offer to promote, comply with all applicable laws and regulations, accurately disclose all details of your offer (including times, dates, location, etc.) and have a Yahoo ID in order to manage your account....
Read the full story in today's issue of M.C. Promotions Press
Instant Downloadable Digital Goods eCommerce with PayPal - PayLoadz Express- A nice simple way to sell your downloadable products via Payloadz which works hand in hand with Paypal.
Friday, March 17, 2006
2006 Best Day to Send: 2005 Response Rate Study: "The study summarizes overall open, click-through and unsubscribe rates and provides additional analyses based on day of week for sending email while examining list size and target audience.".......get the full report details now...
Friday, March 10, 2006
MediaPost Publications - Local Search To Reach $1 Billion - 03/10/2006- If you're lookong for the next hot thing online it's definately local search.........read the full story...
Thursday, March 9, 2006
If you use Google Adwords or Yahoo Search Marketing(formerly known as Overture) for your pay perclick advertising, you'll want to "listen up".There's a new competitor on the scene "MSN AdCenter". Microsoft's pay per click program iscalled "MSN Keywords" which is the first ofseveral advertising options they have planned........read the rest in today's issue of M.C. Promotions Press.
Wednesday, March 1, 2006
Yahoo! Search Marketing: "Detailed listings of your travel offers and deals will be featured in highly relevant areas across Yahoo! Travel, giving you access to a vast audience of motivated travelers and targeted leads.".....as usual you only pay for click thrus.
Thursday, February 9, 2006
Have you heard of Web Content Awareness Day?
Dina Giolittohas created this special "Net Holiday" to celebrate online content. I'm proud to be included at Dina's request. Check it out as it launches today at
Sunday, February 5, 2006
"Tracking Website Traffic with Google Analytics"
By Merle http://MCPromotionsPress.com
In March of 2005, Google stepped in and purchased asoftware company named "Urchin". They made softwarewhich helped website owners track and analyze theirsite traffic. Rumors flew as to what Google had in store for their new found property.
Now they have renamed and released it as a free service,called "Google Analytics". Former Urchin users paid about two hundred dollars a month for something nowbeing offers to millions of users at no charge.
So what is "Google Analytics" and why should you care?It's used to track site traffic and will tell you things like how many pages were viewed, keywords usedto find your site, and what visitors do when visitingyour website.
A single account can track up to 40 different websites.Not only can you track your Google Adwords campaigns,but all of your other online marketing programs too.Such as email ads, banner advertising and your otherpay per click campaigns. It automatically imports yourAdwords cost data so you can track the effectivenessof your Adwords campaign. This is powerful informationand if you study it you'll find out what is and isn't working with your website, and your advertising campaigns.
Now before you disregard Analytics as a "freebie"service not worth your time and effort, think again.It's a full featured, powerful package with over 80 reports and many advanced features. It's easy to useeven for a beginner marketer.
Google has also partnered with a third party design firm called "Zaaz" to give the option of a paid service with additional features such as behavioral analysis, accuracy audits, site optimization, A/Btesting and other related services. They provide consulting, training and assist you in deciphering all of the information you get with Google Analytics.For more see...http://www.zaaz.com/default.asp?pageID=googleanalytics
If you already have a "Google Adwords" account you can sign up for Analytics from within the Adwordscontrol panel. Just look for the "Analytics Tab".If you're not an Adwords user you can sign up athttp://www.Google.com/analytics Unfortunately rightnow you'll have to wait. The service proved sopopular shortly after the launch, new sign upshave been temporarily suspended. You can go to thispage http://www.google.com/analytics/sign_up.html and leave your email address to be notified whenGoogle begins taking on new customers again.
There's a lot of buzz online as to what Google willbe doing with all of this new information they'llbe collecting. Some good, some bad and those concernedwith privacy believe you'll be letting Google know abit too much about your business stats. Either way,you'll want to take a look at it. If you don't havea way to currently analyze your website traffic,this is definitely a serious package to consider.If you do have a service already in place and arepaying a monthly fee, switching to Google Analyticswill help decrease your monthly expenses an put more money back in your pockets where it belongs.
"Must Have Marketing Resources" by Merle is loaded with VALUABLE online resources YOU needto know about, when it comes to running your onlinebusiness. Download your copy now at ...http://mcebook.mcpromotions.com/
Friday, January 27, 2006
Google Tests AdWords Tweaks - The best thing about Google is they never stand still. Always working on new enhancments and offerings. Now they're toying with longer text ads for their Adwords program even creating a software package for easier managment. Read the details over at ClickZ...
Wednesday, January 18, 2006
MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: Make sure you stop by MarketingSherpa and download this free ebook in PDF format. Marketers from 110 organizations share lessons and test results from their online marketing efforts. Good stuff and you can learn a lot without paying a dime.