"Google's "Display Ad Builder" Makes You Look Marvelous"

"By Merle http://www.PayPerClickResearch.com

If you use Google Adwords for your pay-per-click advertising, you'll want to sit up and pay attention. Google has introduced a new tool for their users called "Display Ad Builder". It's purpose is to help you make professional graphical ads with no design experience.

If you're already an Adwords user, you can access the "Ad Builder" from within the Adwords interface. Inside you'll find over 40 professionally designed templates to choose from. You can customize the colors, fonts, images and text of each template to your exact specifications. You can also upload your own images, logos and videos to use in the creative process and add your own text. If you're all thumbs when it comes to design, this is really going to be of great assistance to you.

The ads created with Google's Ad Builder will be run on Google's content network which has over one million website partners to date. Only those who choose to run image or video ads can display these graphical ads on their site, so if you're an Adsense user and haven't opted in for image and video ads, and would like to run these ads on your site, make sure that you do.

Google's new tool is available to all advertisers in the U.S. and Canada. For more information see:

http://www.google.com/adwords/displayadbuilder/

http://www.youtube.com/watch?v=bu1oaWkXSHM

If you've been holding back on running image based ads in your pay-per-click advertising, here's your opportunity to look like a pro, no design school needed.

Google's Website Optimizer

Find out how one company used Google's Website Opimizer to split test two different website pages to find out which one was converting better. It's a free service offered up by Google, who else, and it can really help you to test with the end result of increasing your conversions. Check it out.

Do you use Google's Optimizer? If so what have you learned from this amazing tool. Please leave your comments and share with the rest of us.

Internet Marketing Sins Part Three Released

Internet Marketing Sins: An Open Letter to All Internet Marketers- Michael Fortin is well known online as an expert copywriter. He's done work for John Reese and other big name marketers and has a way with the written language if you know what I mean. His wife, Sylvia, also an online entrepreneur has finally released the third and final installment of her ebook "Internet Marketing Sins". If you're sick of of some of the underhanded techniques some marketers use to to sell things on the Net you'll love this.

While you're there you can go ahead and download the first two installments as well. You may be shocked at some of what you read but Sylvia definitely has hit the nail on the head with this one.

This video gives an overview of Google Adwords Quality Score and answers some common questions about Ads Quality.

Download Windows 7 Beta

Unless you’re a Mac fan you’ve probably been wondering when Microsoft was going to release Windows 7. Well puppies remove your nose from the glass as the beta version is now available to download free for a limited time to the first 2.5 million people who choose to get it. That’s right the beta version is now available so get it while it’s hot. Once the quota is reached it will be pulled.

Download it here:

http://www.microsoft.com/windows/windows-7/beta-download.aspx

For help with installing it see the blog:

http://windowsteamblog.com/blogs/windows7/archive/2009/01/07/information-on-downloading-and-installing-windows-7-beta.aspx

Suze Orman's Latest Ebook Free to Download

Suze Orman's Free Book Download- If you watch Oprah you may have already heard that Suze Orman is offering her latest book "2009 Action Plan" totally free only until Jan 15th in downloadable PDF format. Who says you can't get something for free anymore. If you're a fan of Suze's writings save yourself 10.00 and go and download it while you can. Remember, after Jan 15th it's all gone. You can learn a lot from listening to Suze, I know I have. A financial expert I'm not, I'm better at spending money then making it, but I'm sure we can all use a little help in the financial area. Knowledge is power.

"Counting Conversions with Yahoo's Search Marketing Tool"

By Merle http://www.payperclickresearch.com/

Ever wondered how well your Yahoo Search Marketing advertising is converting? If you're spending money on any type of pay-per-click marketing, it just makes sense to track how many of your visitors are turning into customers. If you don't know, you're just throwing good money away.

So, how are you supposed to know what's working and what's not with your ad campaigns. Well, Yahoo has their own search marketing tool you can use to measure those conversions called "Conversion Counter". The tool is free to use as part of your Yahoo Search Marketing account.

With Conversion Counter, you can track how successful your ad campaigns really are. This tool will show you how many clicks it takes for someone to convert.

So what is a conversion? A conversion happens when someone clicks on your ad, visits your website and performs the "wanted action". That "action" can range from just registering to use your site, making a purchase, signing up for your newsletter, or downloading something. Conversion is the wanted response from your ad campaigns. Some type of action is performed after clicking through to your website.

You'll find Conversion Counter under the administration tab in your Yahoo marketing account. It can track results from “Sponsored Search”, and their “Content Match” programs. Don't click the activate button until you have pasted the necessary code onto your "conversion page". The conversion page of your site is usually the confirmation page or thank you page that appears after someone purchases or signs up at your site.

By using what's called "event tags", you can track different conversion events such as tracking a newsletter sign up, a download, or an actual purchase. It can even record "assists" which will tell you the number of times a particular keyword or phrase in your pay-per-click campaign assisted in a conversion.

You can also assign a revenue value to be associated with each conversion. This will tell you how profitable your campaign keywords really are. There are two options:

1) Constant Average Value: You specify a specific dollar
amount to be used with each conversion.

2) Dynamic Value: The dollar amount is dynamically updated.
This is a good choice if you sell multiple products at
different prices.

Conversion Counter also tracks the type of visitor that converts:

1) New - (1st time visitor)
2) Returning - (Someone who's been there before)
3) Customer - (At least one conversion before)
4) Repeat Customer - (2 or more conversions in past)
5) Cookies Off - (Those with cookies off)

Having access to this sort of information is invaluable to any marketing campaign.

The code on your page is invisible to those using your website.The information being tracked will appear under the "reports and campaigns" section of your Yahoo account.

If you use Yahoo Search Marketing and haven't been tracking your conversions, now that you know how easy it is you have no excuse not to implement it. Knowing how well your site is converting browsers into customers, and which keywords are performing best, can help you to make more informed decisions when it comes to your next marketing campaign. And that's information you can literally bank on.