"Facebook, Twitter, and Instant Messaging have become natural parts of our everyday life. They also play key roles in many businesses. But is there a downside? Can they dominate too much time?" Watch the video and see if you have a problem
Monday, August 30, 2010
"Living without Facebook, Twitter, and IM – Is It Possible?"
Thursday, August 26, 2010
Digg Gets an Update""
All stories you submit are also sent to those who follow you. This is slick and I like the way it looks. If you don't have any followers you'll have to ask people to start. All in all I think Digg did a nice job making Digg a little more socially friendly.
Saturday, August 21, 2010
Free Ebook- “Words That Make Them Buy”
Image via Wikipedia
People usually buy something not because they need it but based on emotional reasons. A good copywriter knows how to weave in just the right words when crafting copy that makes someone reach into their pocket and pull out that credit card number.
With this 17 page pdf ebook you can find out what those trigger words are so you can start using them when writing your own content. It’s not magic, rather a science that makes a person want to buy from you.
Download “The Top 10 Words that Say Buy and Why They Work” at
http://www.mcpromotions.com/ebooks/words-that-say-buy.pdf
If you like it download it to your own server and give it away to your site or blog visitors. It’s good stuff Maynard!
Helpful Resources:
Red Hot Copy's retiring award-winning, step-by-step copywriting
system Speed Copywriting Workshop Home Study at 50% off! http://www.kickstartcart.com/app/?af=1120620&u=www.redhotcopy.com/scwcourse.htm
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Wednesday, August 18, 2010
“How To Stand Out From Your Competition For Extra Sales”
Many information marketers have the erroneous belief that if they find a market with too many competitors, they shouldn’t write an ebook for that audience. To the contrary, competition can be beneficial for a variety of reasons including – * Researching. If there IS a lot of competition, you can reasonably expect there this to be a lucrative marketplace. 
Generally speaking, a large product and service line means there is large consumer interest and demand. I encourage you to LOOK for markets with lots of competition as it’s a shortcut to researching where revenue is available. * Partnering. The more competition there is, the more likely you can find other like-minded marketers to partner with in cross promotion efforts, co-op advertising, and other related joint ventures.
This is especially true if your ebook is “related” to other ebooks without DIRECTLY competing with them. (I.E. Raising metabolism is “related” to cutting calories in that they are both agents of weight loss.) * Educating. Another reason why competition is good is simply because your target audience is educated, at least in part, on someone else’s dime. That is, the marketing materials of your competitors educates the market on why the products are necessary or beneficial.
A good example is this: many marketers “educated” consumers on the need for using audio and video on their web sites, opening the door to a variety of related products and services to be sold. So, competition isn’t always a bad thing. It can be a good thing for these reasons and a handful of others. But ... The challenge comes in when you want to stand out among the competition so YOU can get marketplace interest.
There are many ways to stand out by creating your own “USP” (Unique sales proposition) that could be covered here, but I want to mention is this – Create a demographical version of your ebook.
Let me give you an example – Let’s suppose you are going to write an ebook entitled, “Weight Loss Secrets”. So, you write it and then you create a “demographical version” that is entitled, “Weight Loss For Christians”. Other examples might include – * Time Management For Homeschoolers * The Internet Marketer’s Diet * The Senior Citizen’s Guide To Investing * How Ace Your First Teacher Interview * How To Get A Hot Date: College Student Edition * Fundraising For Youth Groups
All you would need to do in order to create this “demographical version” of your ebook is take the same exact ebook you’ve written (your “regular” version) and add some specific references and ideas that relate to the particular demographic you’ve chosen. * If you decide to create “How to Get A Hot Date: College Student Edition”, then you’d add in a few references to specific places a college student can find a date that wouldn’t apply to your regular audience (I.E. Frat party), as well as pick-up lines, first-date ideas, practices and other content that apply only to college students.
In other words, you share the same content, but you speak THEIR specific language and provide ideas that THEY can put into practice in their setting. The PRINCIPLES of finding dates may be the same across the board, but the PRACTICES of finding dates are completely different for college students and widowed senior citizens! And if you can get creative in your content, you can make your demographical version even more appealing. Your “regular” version may have 5 main practices for time management. But in your “demographic version” those practices become 5 “Homeschooling Habits”.
So, what’s in this for YOU as the author? Let’s take a look at a couple of noteworthy advantages - Firstly, you STAND OUT among your competition. As a Christian, I can tell you that if 20 ebooks were available on weight loss and one of them specifically mentioned being for believers, I’d immediately take a look at that one.
Secondly, you EXPAND OUT among your competition. Now you can market your ebook to TWO entirely different audiences. For example: You can look for “weight loss” ezines and buy advertising in them. But, you can also look for “Christian” ezines (that have NOTHING to do with weight loss) and buy advertising in them. This allows you to reach audiences that you likely would have never been able to reach! Then, it’s simple a matter of doing it again for other demographics.
Rinse. Repeat. Reprofit. Start with ONE demographic and move on to many others ... * Christians * Homemakers * Senior citizens * Students * First-timers * Newlyweds * Office Workers * Teachers * WAHMs The list could go on and on. Most information products can be custom-tailored for different demographic groups to STAND OUT among the competitors ... and open up the door to new contacts that might never be reached through other means. If you want to STAND out and EXPAND out then create one or more “demographical versions” of your ebook. Like a screaming child at the library, you’ll get attention!
Monday, August 16, 2010
" 3 Steps for Creating a Social Media Strategy"
"Social media is all about engaging with people whether it be clients, friends, or relatives. As Li Evans of Serengeti Communications explains, “Everybody likes to share, and they like to share a story.” Let's listen in.
Tuesday, August 10, 2010
"More New Sales- Tips for Sales Success"
20 Best Sales Tips-
1. Make contact
If it’s a potential customer, find out what you can do to move them along in making their decision. Not the used car sales guy-high pressure way, but by trying to sincerely serve them. How can you help them? You are trying to solve a problem they have, and whether they called you or you called on them…if they wanted to hear your sales presentation, they need or want what you’re selling. Make it a problem solving expedition, and SERVE the best you can.
This is tip #1 because it’s easy, and it’s a great place to jump in. Talking to customers is the only way you’re going to sell. Call them. Drop in. Make contact. Sell.
2. Trial close
Closing is the most important thing you can do. If you don’t ask for the business, you’ll lose more sales than you make. That’s the obvious part.
The not-so-obvious part is when to start closing. Almost every training course discusses this so you probably already know it, but it’s one of the biggest ways to find out how far along the decision making process the customer is at any time.
Ask questions throughout. “Will this option meet your needs? Is this component something you are interested in? Will this meet your need, and/or am I on the right track?”
Trial closes accomplish two things. 1.) Let you know if you are heading in the right direction. 2.) Keep you from over-shooting the buying decision. If the customer is ready to buy, you don’t want to talk yourself out of a sale. Close throughout the sales call…it’ll make it easier to close at the end.
3. Capture trust
In order to close effectively, you must earn trust. This means many different things to many different people, but to you it means the difference between selling and “giving a quote”. How do we capture trust? What do clients want from us?
Part of this goes back SERVING. You’re going to hear this a lot in this sales, because service is at the heart of any successful sales venture.
Service during the initial presentation
Service during the sale
Service after the sale and product delivery
Service any time the customer needs you. ANY TIME.
Deliver on your promises. Do what you say you are going to do. Return calls, answer questions completely and honestly. Nothing is worse than nailing a sale and then losing it all on a technicality. Don’t be “that guy (or girl)”. Don’t lie…it won’t work out in the long run.
Answer calls in a timely manner
Call back with solutions
Be on time
Follow up
Be honest
Be friendly and positive
Be confident in your knowledge without belittling theirs
Capturing trust is at the heart of sales. Whether you’re asking someone to part with their own hard earned money, or asking a corporation to narrow its profit margin with an added expense…you must deserve the business. If they trust you…you’re one step closer.
4. Answer objections appropriately
At some point and time, most customers will have questions that can lead them to either wait to purchase, or purchase from someone else. Or they can talk themselves out of buying altogether. These questions are actually objections. Sometimes the customer doesn’t even know it. Sometimes the objection is completely different than the question being asked. You need to know what is stopping the customer from buying.
Sometimes the “objection” is a smokescreen. Just an excuse not to buy because the customer is not comfortable with you yet, or your product. Re-state the objection, ask questions about it, respond appropriately with a real solution. Cushion, probe, respond.
5. Probe
I know, we all hate this word. It’s been used in alien abduction movies, doctor’s offices…it’s never a good thing. You’ve also probably heard it over and over again in every sales training course.
There’s a reason for that…IT’S IMPORTANT!
This can be a make or break moment in the sales call, and it comes early. You could spend a ton of time working with a potential client who’s already decided they’re not buying from you. Or, you could blow right by serious concerns and never address the real need, losing a valuable sale.
Start early. Don’t bombard the client with questions, but you do need to probe to find out how you can serve them. Listen to the answers. Take notes. Make sure they know that you are sincere in your desire to find a solution custom fit for them. Effective probing is the key to unlocking the best possible sale in each and every circumstance.
6. KISS (Keep It Simple, Stupid)
First and foremost, don’t talk yourself out of a sale. Don’t “show up and throw up” by reciting every detail about your product every time.
If you’ve done your probing and found out what the customer needs, you can simply tailor the presentation to the points they need to know about. If there is additional information that relates to an important point, by all means throw it into the mix.
Just the basics, then get them involved. If you refer to your notes on the customer, you can get them to ask questions, and then you’re helping them instead of feeding them a pitch.
7. Feature/Benefit
I shouldn’t even have to say it, but every feature should show the customer a benefit. It’s Sales 101. If you don’t know about this part of sales…find a basic sales class and sign up. You’re not ready to talk to customers.
Even though it’s a no brainer…I HAVE to mention it here. It’s crucial. Features mean cost…benefits mean solutions to needs, wants, or problems.
8. Expand Your Knowledge
You MUST know more than the other salesperson. You need to learn everything you can about your product or service, and every part of your business that relates to it. You also must learn your competition inside and out.
If your customers can’t tell that you are the expert, it’ll be up to them to make the decisions. If they rely on you as the best source of information, they’ll be more comfortable with you making decisions for them, ultimately leading to a successful close.
9. Use “Best Practices”
In pharmaceutical sales there is a huge emphasis on sharing “best practices”. Every week we would get voicemail from regional directors or area vice presidents with attached messages from some of the nation’s best performing districts. These messages would be “best practices”. Or…”how they are doing so well.” What is working for them in the field? What resources are they using? What is resonating with a particular kind of client? It works the same way in every other kind of sales, too.
Find out what other successful reps are doing, and use their successes to create your own. Sometimes the difference is just a word or phrase, or a different approach with a certain client type.
10. Teach Others
Sometimes, the easiest way to learn is to teach. Having two kids, I learn more and more everyday. It’s the same it any situation.
If you want to be the expert for your customers, that should also set you up to be the expert for your peers. One of my favorite parts of selling was always going on sales calls with other people.
I especially enjoyed ride-alongs with new reps. I liked to share what I knew (imagine that). At the same time, a new rep can also be another resource for you. I always learned a lot while teaching others. Everyone brings something to the table.
How much do you know? It will become apparent when you have a “newbie” riding with you asking questions all day. It’s a good test. If you are teaching someone how to do what you do, it will reinforce your own knowledge base, and at the same time show you where you need to learn more.
11. Ride-Alongs – or “Co-selling”
One of my favorite ways to learn (or teach) is a ride-along. Go on sales calls with other reps at times. Sometimes, just the way a phrase is framed in a conversation can change the way you see a product, feature, benefit, or customer interaction.
Some reps are more laid back, some are more aggressive. Make note of which style works with each type of customer. Use what you learn to customize your own style of selling. If you are great at selling penny-pinchers, and your colleague is great at up-selling and nailing big ticket items…you can learn from each other!
12. Referrals
Face it, a large part of your business should rely on referrals. You MUST ask for them at every opportunity.
It only takes a minute, but it’s vital to your business. Use whatever technique you want to ask…be passive, direct, assumptive…whatever. Just make sure you ask the question.
If you’ve already SERVED, and the customer is happy with your service, they should be more than glad to refer others to you. You’ve already made the sale! You have nothing to lose. Ask for referrals. Every time.
13. Lead Generation
There are a number of ways to keep your lead quiver full. You need prospects to turn into customers.
Don’t be afraid to pay for leads. You can pay fellow employees a “bird dog fee” for sending leads your way, or you can use online paid lead services. Just Google “sales leads” and see how many hits you get.
The point is, you need to have clients to talk to, and the more pro active you are in getting them, the better your sales results will be.
14. Take Notes
Buy a digital voice recorder. Keep track of ideas you have throughout the day for leads, new customers, or things to do for current customers. Finish your day by checking through your voice notes and acting on them. It’s easier than stopping to write something down on the fly. Transfer to do lists into your planner as needed, but when you think of an opportunity, don’t put it off. Make note of it right away.
When I sold security, there was that one guy that kicked all of our butts. He was a small business sales guy. He made about twice as much as the rest of us. His biggest tip, best advice…the digital recorder. Any time he saw a new business or a business he wanted to call on…he spoke into his little doo-hickey. Then, when he had the time…he acted on it. That’s the key here…it’s not enough to record your ideas. Implement them.
15. Sell Outside Your Market
We tend to have labels. Residential, individual sales, small business, commercial sales, etc. Can you sell outside of your market and label? Did you sell to a big business? Well, do they buy from or sell to small businesses?
Can those businesses use your product? Referral opportunity.
Did you sell to a small business? Can you sell to an individual? Depending on your product, you may be able to sell the owner or employees as well.
Did you sell to an individual? Where do they work? Can you sell to their business?
There are plenty of ways to look at it, but the main point is the old cliché…”think outside of the box”.
16. Play the Numbers Game
I always hated hearing this, but sales IS a numbers game. The more people you ask, the more presentations you make, the more you’ll sell. Get out and sell! It’s what you are paid to do.
I know this is probably an oversimplification, but the fact remains that you need to see more customers in order to close more sales. It’s not always easy, but the best way to deal with it is to get busy. Make them tell you no. A lot of them will also say yes.
17. Embrace “NO”
You must not be afraid to hear the answer “no”. IT’S GOING TO HAPPEN. A lot, if you sell for very long. It’s not personal, so don’t take it personally. Embrace it. Learn to appreciate it.
You see, as with number 16 above, the more times you ask, and even hear “no”, the more opportunities you have to hear a “yes”! No’s can lead to yes’s. Sometimes a no can uncover a problem, objection, or issue that can be resolved and lead to a yes. Even with a definite no, if you’ve served your customer properly, you can take an opportunity to try and get referrals. Always sell. Always ask the questions. The no’s can’t hurt you if you don’t let them, but they can be a big help.
18. Leave Work at Work
This one isn’t going to directly get you more sales…but it will help your overall attitude, and that can definitely lead to more sales and a better career in general. It is VITAL that you have a good work/life balance, and that you leave work at work. Don’t carry all of the “no’s” home with you. Home is where, hopefully, the yes’s come out to play much more than the no’s.
Go home, have fun. Forget about that presentation or why you may have lost it. If you do all you are supposed to do to serve the customer, and they still say no, it’s not your problem anymore. Don’t brood over it. Don’t air it out too often at home. Make sure you have a hobby you enjoy. Spend time with people you love. Enjoy your time off. You should be working to live, not living to work.
19. Listen…
to the customer if they want to sell themselves. Sometimes we get so caught up in our own
expertise, our own plans, our own ego’s, we forget that the customer just might already know exactly what they want. Give it to them.
Yes, you still need to sell. You can up-sell, or make recommendations if what the customer wants is impossible or will not serve them properly, but don’t “sell” yourself out of a sale. Sometimes it’s okay to be an order taker.
20. Be Helpful
In all areas of your work life…and I mean ALL areas…aspire to be as helpful as you can. Help your customers, first and foremost. Help co-workers, other departments, even the competition in some circumstances (don’t give them a sale, of course!). The point is, if you are helpful, they’ll appreciate it. Appreciation and a good reputation go a long way.
Not only will this help you get More New Sales…it can help you sell yourself along the way, which could mean raises, promotions, or any number of things.
Plus…it just makes sense. Be kind, be helpful. You never know, maybe we are entertaining angels unaware…
Until next time, happy selling!
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Sunday, August 8, 2010
"What are 4 Things a Blogger Can Easily Outsource?"
Image via WikipediaThe absolute worst thing a new blogger can do is to do nothing. Yet, that’s what happens to many bloggers when they’re first getting started. While waiting to get their blog just perfect, they do nothing and, instead, spin their wheels – stuck in one place.
Meanwhile, they get frustrated, their dreams fade, and they end up giving up before they even had a fighting chance. It’s sad, especially since many of them are talented writers, are passionate about their topic, and have a lot to share with the world.
So, what can a new blogger do to avoid this from happening?
Simple. Outsource.
But, what, exactly is “Outsourcing“?
Outsourcing is just a fancy word for getting someone qualified to quickly and efficiently do a job for you that you
1. don’t have time for,
2. don’t want to do, or
3. don’t have the skills to do.
But what can you outsource, and how? And, can you afford to?
All great questions. Here are 4 tasks you can immediately outsource for a modest price (and boost your blogging efforts at the same time).
1. Blog Installation and Optimization.
If you’re planning to blog, the one thing you’ll need is a web host. Why not choose a multipurpose web host that will also install your blog for you? Both MomWebs.com and ReliableWebs.com will install your WordPress blog for you. Why would they jump through these hoops? They want you to succeed so that you become a customer for many years. As part of their service, both web hosts will also recommend and install plugins for you for a reasonable fee.
There’s no point in getting paralysis by analysis. This is an easy decision to get over your first hurdle – actually getting your WordPress blog online and ready to roll.
2. Design.
One thing I outsource gladly is graphics. When I try to do my own, they look unprofessional and, downright tacky. When I pay a more talented professional to create my graphics, they look awesome! You can find a professional designer at Shelancers.com who can make your blog look snazzy – just look around. Of course, you can also search places like eLance.com, but I’d suggest that you ask for a recommendation from a friend (or even on Twitter) before going with someone totally untested.
3. Content Management.
Keeping your blog active with fresh content can be a feat in itself. BUT – there is a big secret that bloggers use to make their lives much easier. It’s called PLR content and it’s something that I’ve also used in the past.
What is PLR content? Basically, PLR articles are written by ghostwriters and sold at a very affordable price (usually around $1-2 per article) to multiple bloggers and website owners. So, as a blogger, you can purchase these articles, and stick them on your blog. Or, as I recommend, you edit them a bit before posting them to your blog. While PLR is not totally hands-free – it can help you to get over the hurdle of having to write all of the content for your blog all by yourself.
By the way, the place I recommend you look for PLR Articles is EasyPLR
Of course, you can save even more time by hiring a Virtual Assistant to add the PLR that you purchase to your blog for you so that it’s waiting in there the next time you face writer’s block (as we all do).
4. Community.
Do you ever hear the sound of crickets when you go to your blog? How do some bloggers get such a conversation going while others seem to be talking to themselves? The answer may not be what you think. Another big secret of top bloggers is that they sometimes “seed” conversations with their own assistants and friends. Yes, they have commenters who are paid to come by and leave comments to keep the conversation going. Pretty cool, isn’t it?
While you don’t have to go quite that far, it doesn’t hurt to be “comment buddies” with some friends and help keep each others blogs active with conversation.
What Next?
Learn More about Outsourcing at my Recommended Resource. Outsourcing can be a big scary thing if you’re trying to figure it out on your own. So, if you’d like to learn more about how to Outsource in your Online Business, I recommend this course: http://www.outsourceweekly.com/ You’ll see a free series of lessons on the top of that page.)
For more resources and a complete list of outsourcing resrouces see http://www.mcpromotions.com/outsourcing/index.htm
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Wednesday, August 4, 2010
“Tracking Your Article Marketing Results”
When developing your article marketing campaign – or any marketing campaign for that matter – it's a good idea to track your results to analyze what's working and what's not. Figuring out where you're getting the biggest bang for your buck helps you maximize your results and minimize your investments. There are many affordable and easy-to-use tools to analyze your web site traffic statistics to give you a better picture of your results. 
The easiest way to keep an eye on your article marketing efforts is through your web hosting stats. If you're using a hosting company with a standard Cpanel, you can easily see where your traffic is coming from over time. If you're using a company like HostGator.com, ReliableWebs.com, or MomWebs.com, you're already set. Just log into your Cpanel and click on Awstats to look around. The important stats to look at are “referring” traffic to see where your traffic is coming from.
Another free way to track your success is with Google Analytics at Google.com/analytics/. Google Analytics will help you determine where your visitors are coming from, which article directories are referring the most traffic, and which of your articles are paying off. Their easy-to use interface allows you to also track your sales and conversions from articles, test a variety of resource boxes, measure your site's bounce rate and much more – all by installing a tracking code on your blog or website.
Google Analytics’ features are too many to list here, but suffice it to say the service will help you fully and completely analyze your website traffic so you know exactly how to tweak your article marketing efforts for better results. In addition, Google Analytics interfaces with other Google tools such as Adwords and WebOptimizer. Using Google Analytics in conjunction with your article marketing strategy may also help you increase the effectiveness of your Adwords campaigns.
The next step is knowing what to do with the information that you uncover with these two tools. The first thing is to find all the sites are already publishing your articles (by looking at the “referring” sites) and contact them to see if they'd like more of your content. Also, find out which of your articles seem to be the most popular based upon the amount of traffic you're getting. Using these articles as guides, figure out what the commonalities are. Are they all on similar topics? Are they about the same length? Are their titles or resource boxes alike? Replicate what's already working.
By figuring out what you're already doing well, you can easily tweak your future efforts to be more and more successful over time. Just remember that gathering data is easy; putting it to good use is more complicated, but that's where the results come from.
Helpful Resources:
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Monday, August 2, 2010
“What Makes Quality Content for Short Articles”
Whether you write about coin collecting or gardening, there are key
Answer a question.
What answers are people in your niche market searching for? What are the frequently asked questions in your niche? Are there subject areas in your niche for which few articles have been written? Find out what readers in your niche are looking for and write articles that will answer those questions. Brainstorm a list of questions and topics. Providing the answers that readers (and potential buyers) are searching for will help to establish you as an expert who meets their needs.
Write clearly and accurately.
Minimizing – or eliminating – grammatical and spelling mistakes is essential to good, high-quality content. Before submitting any article for publication, run spell check and proofread it to catch any spelling and grammar issues. If possible, have another set of eyes look at the article to catch anything that you missed. Another tip is to read your work out loud to catch awkward phrasing or repetitions.
Include a compelling title.
If your title isn't interesting, no one is ever going to get to your beautifully crafted article. Scan a few newsletters and blogs and see what articles and posts grab your attention. When in doubt, consider possible titles that include “5 Ways to...” or “10 Tips for...” Such titles always attract readers who expect short tidbits and quick reads for their time. Good titles require some effort, but since the title is the first thing potential readers see, it’s worth your time to craft a strong one!
Be concise.
Online readers prefer short articles, ideally those between 300 – 500 words. There’s a fine line between providing enough content to answer your reader’s quest for information while not providing such a long article that they don't make it to the end to click on your resource box.
What makes quality content? It’s content that a reader is looking for, that answers questions, offers information a reader wants and promises more of the same if they click on your link. Quality content is what will attract visitors to your website and make your article marketing efforts work.
Helpful Resources:
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