Wednesday, January 12, 2005

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR

MarketingSherpa.com Get your 2005 Wisdom Report featuring 105 real-life stories and tips from marketers like yourself it's ready for you here: http://wisdom.marketingsherpa.com
(Free of charge.)

Saturday, January 8, 2005


This is what I woke up to here in Ohio this morning. Posted by Hello

Friday, January 7, 2005

Most Active Web Users are Young, Affluent

Jupiter Research In a report by JupiterResearch most heavy Net users are males between the ages of 25 and 34 with incomes over 75,000. See the story at ClickZ....

Thursday, January 6, 2005

EffectiveBrand - Create your branded toolbar

EffectiveBrand This is such a cool tool. It allows you to create your very own website toolbar that visitors to your site can download. You can customize the bar with the most important areas of your site, even add your RSS feed, and it's all free. I loved this and really had a lot of fun making toolbars for two of my sites.

To check out my toolbar page go to M.C. Toolbar

Monday, January 3, 2005

Jim Edwards' Predictions for 2005

Jim Edwards' Jim Edwards is a hoot. I've been a subscriber to his list for years and he always makes me laugh. He's also a very talented online marketer. Download this free PDF report and find out what he thinks the new year will bring.

Sunday, December 26, 2004

Yanik Silver and Jim Edwards' Apprentices Reveal Their Success Secrets

: "You are about to access a 78-page ebook written by ten of the participants in Yanik Silver and Jim Edward's exclusive apprentice program." Yankik and Jim took these people under their wing and taught them everything they know about Internet Marketing. This book is in PDF Format and you'll have to give up your email address to access it.

Wednesday, December 22, 2004

CAN-SPAM ACT - FTC December 16, 2004 Ruling

CAN-SPAM ACT Chris Knight covers the new ruling by the FTC on what constitues commercial email and what it means to you and your business. It goes into effect on Feb 18th 2005....read on...

Monday, December 20, 2004

Online Marketing's Rising Cost

Cost to Rise in 2005 Think marketing your website is going to be cheaper in 2005? You might want to open your wallet. Read this article at ClickZ with predictions such as "The cost of implementing and managing campaigns is likely to grow, and the renowned cost efficiency of digital media will be harder to achieve..."

Friday, December 17, 2004

PPC Search Copywriting Strategies, Part 2

PPC Copywriting Tips: "In our continuing discussion on pay-per-click (PPC) search copywriting, we'll move beyond the powerful yet simple use of keywords in the title and description into some more creative and nuanced strategies." If you do any kind of PPC Advertising you'll want to check out these winning strategies.

Wednesday, December 15, 2004

List Building 101

DMNews.com A question I hear over and over again is "how do I build my list".....check out this article which covers some of the basics you should be implementing.

Tuesday, December 7, 2004

Firefox Users Don't Click

Firefox users don't click - Software - www.itnews.com.au: So what's up with Firefox users....are they smarter then the rest of us...."Firefox users click through to website ads four to five times less often than do users of Microsoft's Internet Explorer, a German web advertising firm has said. ".....read the story

Friday, November 19, 2004

MSN Renews With Overture -- for Now

Overture and MSN: "Microsoft today extended its three-year-old agreement with Yahoo! to provide Overture paid listings on MSN sites in the U.S., Canada, Europe, and Asia through June 2006. The previous agreement ran through June 2005. "....get the full story over at ClickZ.

Sunday, November 14, 2004

AdWords Learning Center

Google AdWords Learning Center "Use Google's free training to sharpen your AdWords knowledge and prepare for the Google Advertising Professional Exam [?]. Comprised of concise multimedia lessons, our training program is self-paced to match your individual learning needs. Skip, pause, or end a lesson at any time. In addition, each lesson includes practice exercises and quizzes to ensure you master the concepts." You'll want to bookmark this one.

Wednesday, November 10, 2004

TypePad Bloggers to Get Contextual Ads

TypePad Bloggers to Get Contextual Ads: "Six Apart and Kanoodle announced today that the two companies will integrate Kanoodle's contextual advertising tools into Six Apart's TypePad hosted Weblog service. "..........read the full story

Monday, November 1, 2004

Google Widens Test to Froogle Merchants

Google & Froogle Merchants: "Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site. "....read on...

Thursday, October 28, 2004

The Top Ten Checklist To Remedy Low Web Site Sales (Marketing)

(Marketing) OK, so you don't have many website sales and you think you need a new website. Stop right there! Before redoing your design you might want to take a long hard look at your ad copy. Read over these top 10 things to review.......

Saturday, October 16, 2004

AffiliateText.com -

Make More Money with Clickbank- Lately a lot of new businesses have sprung up that allow you to run what looks like contextual ads on your website that are for products/services being sold thru Clickbank that contain your affiliate ID. Sort of like Google Adwords but instead of running related ads for someone else these are ads related to your page's content with your reseller ID. If someone clicks thru you make the money.

With this new service instead of the ads running in the borders or top and bottom of your site the ads actually integrate into keywords on your web page themselves. It's a pretty cool concept, check it out and view some samples of what I'm talking about then join up for free.

Tuesday, October 5, 2004

Search Engine News Journal - Kanoodle BrightAds Challenges Google AdSense

Search Engine News Journal : "Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodles content-targeted sponsored links on their sites."........