M.C. Promotions Press Ezine Now Posted

If you use Google Adwords or Yahoo Search Marketing(formerly known as Overture) for your pay perclick advertising, you'll want to "listen up".There's a new competitor on the scene "MSN AdCenter". Microsoft's pay per click program iscalled "MSN Keywords" which is the first ofseveral advertising options they have planned........read the rest in today's issue of M.C. Promotions Press.

Yahoo! Search Marketing- Travel Offers

Yahoo! Search Marketing: "Detailed listings of your travel offers and deals will be featured in highly relevant areas across Yahoo! Travel, giving you access to a vast audience of motivated travelers and targeted leads.".....as usual you only pay for click thrus.

Web Content Awareness Day Launches

Have you heard of Web Content Awareness Day?

Dina Giolittohas created this special "Net Holiday" to celebrate online content. I'm proud to be included at Dina's request. Check it out as it launches today at

http://WebContentAwarenessDay.com


Enjoy!
Merle
http://MCPromotionsPress.com
http://webcontentawarenessday.com/brandedsmall.jpg

"Tracking Website Traffic with Google Analytics"

"Tracking Website Traffic with Google Analytics"
By Merle http://MCPromotionsPress.com

In March of 2005, Google stepped in and purchased asoftware company named "Urchin". They made softwarewhich helped website owners track and analyze theirsite traffic. Rumors flew as to what Google had in store for their new found property.

Now they have renamed and released it as a free service,called "Google Analytics". Former Urchin users paid about two hundred dollars a month for something nowbeing offers to millions of users at no charge.

So what is "Google Analytics" and why should you care?It's used to track site traffic and will tell you things like how many pages were viewed, keywords usedto find your site, and what visitors do when visitingyour website.

A single account can track up to 40 different websites.Not only can you track your Google Adwords campaigns,but all of your other online marketing programs too.Such as email ads, banner advertising and your otherpay per click campaigns. It automatically imports yourAdwords cost data so you can track the effectivenessof your Adwords campaign. This is powerful informationand if you study it you'll find out what is and isn't working with your website, and your advertising campaigns.

Now before you disregard Analytics as a "freebie"service not worth your time and effort, think again.It's a full featured, powerful package with over 80 reports and many advanced features. It's easy to useeven for a beginner marketer.

Google has also partnered with a third party design firm called "Zaaz" to give the option of a paid service with additional features such as behavioral analysis, accuracy audits, site optimization, A/Btesting and other related services. They provide consulting, training and assist you in deciphering all of the information you get with Google Analytics.For more see...http://www.zaaz.com/default.asp?pageID=googleanalytics

If you already have a "Google Adwords" account you can sign up for Analytics from within the Adwordscontrol panel. Just look for the "Analytics Tab".If you're not an Adwords user you can sign up athttp://www.Google.com/analytics Unfortunately rightnow you'll have to wait. The service proved sopopular shortly after the launch, new sign upshave been temporarily suspended. You can go to thispage http://www.google.com/analytics/sign_up.html and leave your email address to be notified whenGoogle begins taking on new customers again.

Once you're registered you'll be given some Javascript code to paste onto the web pages you wantto track. If you don't use Adwords you'll have tokeep it under 5 million pageviews a month. If you'rea small business that should be pretty easy to do.Adwords users are allowed unlimited page view tracking which is another benefit of being aGoogle pay per click user.

There's a lot of buzz online as to what Google willbe doing with all of this new information they'llbe collecting. Some good, some bad and those concernedwith privacy believe you'll be letting Google know abit too much about your business stats. Either way,you'll want to take a look at it. If you don't havea way to currently analyze your website traffic,this is definitely a serious package to consider.If you do have a service already in place and arepaying a monthly fee, switching to Google Analyticswill help decrease your monthly expenses an put more money back in your pockets where it belongs.

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"Must Have Marketing Resources" by Merle is loaded with VALUABLE online resources YOU needto know about, when it comes to running your onlinebusiness. Download your copy now at ...http://mcebook.mcpromotions.com/

Google Tests AdWords Tweaks

Google Tests AdWords Tweaks - The best thing about Google is they never stand still. Always working on new enhancments and offerings. Now they're toying with longer text ads for their Adwords program even creating a software package for easier managment. Read the details over at ClickZ...

MarketingSherpa.com : Free Ebook

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: Make sure you stop by MarketingSherpa and download this free ebook in PDF format. Marketers from 110 organizations share lessons and test results from their online marketing efforts. Good stuff and you can learn a lot without paying a dime.

Contextual Ads Preview and Comparison Tool

Contextual ads previewer. View and compare Google Adsense, Yahoo YPN, Chitika and more to see what types of ads would be displayed on your website with each service. This is a very handy tool and something you'll want to bookmark.

M.C. Promotions Press Ezine Now Posted

Read it now or print it out at:
http://www.mcpromotions.com/ezinearchives/MCP_120705.pdf

This week's issue discusses "Web Content Awareness Day"which will officially launch on February 9, 2006. Read the press release and find out how you can join in.

The Latest Issue of M.C. Promotions Press Ezine is Now Online

If you missed the text based version of this week's ezine it's now posted online in PDF format. You can print it out or read it online at

http://www.mcpromotions.com/ezinearchives/MCP_112305.pdf

Happy Belated Thanksgiving!

Merle

Google Gives Web Analytics Away for Free

Google Gives Web Analytics Away for Free If you use Google Adwords you'll want to listen up. Google has announced Web site analytics will be free for all users. Their hope is that is will help to attract even more people to sign up for AdWords accounts. Google won't require a minimum spend from users. Read the full story...

M.C. Promotions Press Ezine Now Posted Online

The latest issue of M.C. Promotions Press Ezine is now ready for your reading enjoyment in PDF. This week we look at creative ways of upselling more of your products and services to an existing customer base. If you have more then one product/service but don't mention the other when someone buys one, shame on you. Read today's issue and get busy...

The SEO Blog: Google Jagger Update

The latest Google Dance deemed as "Jagger" has a lot of website owners a bit nervous. It started back in October and as usual with Google the update seems to be taking part in phases. For more information see this SEO Blog.......

M.C. Promotions Press Ezine Now Posted Online

In today's issue of M.C. Promotions Press Ezine I review the latest competitor to Google's Adsense program "Yahoo Publisher Network". If you've been waiting for someone to give Google a run or maybe you weren't accepted into Google's program you can now apply for Yahoo's. Be aware it's till in beta and they are only accepting a limited number of publishers and you must live in the U.S.

Yahoo! Search Marketing Lowers the Budget Bar

If you use Yahoo PPC Search Marketing, formerly Overture, for years they had a minimum spend amount of 25.00. Well, looks like in their efforts to compete with Google that has been taken away.....

MSN Advertising Beta Program

MSN's new ad center is looking for small businesses to participate in their new advertising program. If you're interested fill out the form to see if you get approved.

M.C. Promotions Press Ezine Now Posted

If you're a subscriber to my newsletter, M.C. Promotions Press, good for you. It's sent out twice a month in text format. If for some reason you don't get it, usually due to filtering I always send a second notice with a link where you can go and print or read it in PDF format.

This week's issue looks at Ask Jeeves and their jump into the pay per click marketing arena. Read it now at http://www.mcpromotions.com/ezinearchives/MCP_092305.pdf

Google Groups : AdWords Help

Need Help with Google Adwords? Google Groups has a group with over 125 members that can help you quickly come to grips with this Pay Per Click type of advertising. You can search, ask questions or if you're an expert yourself, help others. Check it out.

Amazon.com: Books: Winning Results with Google AdWords

Andrew Goodman has a new book "Winning Results with Google Adwords" and it's getting excellent reviews. Learn how to use Google's Adwords program the right way with this informative guide.

Yahoo Search Marketing Workshop

If you live in Michigan and need help with your pay per click marketing check out this Overture Advertiser Workshop being offered up by Yahoo on Sept 20.
https://www.regonline.com/eventInfo.asp?MemberId=nW2zPGxxZkI=&JobId=0&EventId=21428

Ask Jeeves Launches Sponsored Listings

At long last Ask Jeeves has launched it's sponsored listings program. Looks like the minimum spend is 15.00 a month. Your ad will appear on Ask.com and their network of sites such as;
Ask Jeeves, MySearch, Teoma, Mamma, and Portals such as MyWay, Excite, CNet, Clear Channel, Motley Fool, and Tickle. For the complete scoop see http://sponsoredlistings.ask.com/index.php