Help Center: Yahoo! Search Marketing (formerly Overture) - Ad Testing Tutorial Try your hand at A/B testing with Yahoo's Search Marketing program. Check out this tutorial that will take you by the hand and teach you how to test multiple ads within an ad group to find the one that's performing best. If you're going to spend money on pay per click search engine marketing at the very least test your ads to make sure you're getting the best bang for your buck.
