Sunday, November 29, 2009

"Email Marketing Not Dead Yet"

"Because email marketing is one of the oldest forms of Internet marketing, many people think it is outdated and not useful. But according to blogging legend Darren Rowse of ProBlogger, it is anything but dead." Watch the full interview to get the rest of the scoop.

Monday, November 23, 2009

"What to Do if My Site is Being Penalized"

"AliceC from Los Angeles, CA asks: "If it appears that your site has been penalized in SERP position, but you have done nothing wrong and cannot diagnose what the problem is, how do you proceed?" See how Matt Cutts responds.

Saturday, November 21, 2009

Review of “Affiliate Niche Packs”




Nam
e Of The Product: Affiliate Niche Packs

Where You Can Buy It
: http://www.quicksales.com/app/?af=1096841

Product Description:

Everything you need to get started in a new niche as an affiliate. With each pack you receive a description of the niche and your ideal target market, recommended affiliate products to promote, a list of 1000+ keywords as well as 100 domain name suggestions and 100 article and blog post ideas.
You also receive an extensive guide on how to get started including 2 different marketing strategies along with daily tasks and check lists.
Who This Product is Intended for:


Anyone who is interested in affiliate marketing or wants to increase affiliate income by going into a new niche.
This course is especially for you if you:
  • are new to affiliate marketing and don’t know where and how to get started.
  • are a seasoned affiliate marketer who wants to get into a new niche.
  • want a step by step action plan for generating a new stream of income.
  • want to save time and don’t want to research a new niche yourself.
Uses:

Each Affiliate Niche Pack provides the information and tools get you started in a new niche. Follow the marketing strategies and create content that will attract potential customers.


Pros:
Affiliate Niche Packs are for anyone interested in or currently actively involved in affiliate marketing. It saves you days of research time and helps you stay on track with the action plans and marketing strategies. You can sit down and focus on content creation or hand the package and instructions off to one of your assistants.


Cons:

You are limited to the niches that have already been researched and are available for purchase as packs.
There are plenty of article and content ideas included in the pack, but the content is not written for you. The resource section does include links to sites though where you can buy relevant content.


Wednesday, November 18, 2009

Sign Up as a Contributor for "Greedy Giveaway"

I only like to pass along invitations to giveaway events that are the very best...this time I want to let you know about an event you absolutely CANNOT afford to miss.



Jason James is opening up version 5 of his now famous "Greedy Giveaway" and here's the really cool part...You will earn $1.00 per active contributor you refer! You will get paid right after the event nds too via PayPal, no strings attached!

Sign-up here right away and begin earning: http://greedygiveaway.com/version5/go/64/jv

Jason's events usually pull in at least 20,000 members each time... how would you like to grow your list with 1,000's of these subscribers? There is one small catch...There is only a few days to get involved as this event happens Nov. 25th, 2009.

Go over to this page to get started ASAP (It's free!) http://greedygiveaway.com/version5/go/64/jv

Monday, November 9, 2009

"Merchants Wanted: Pay-Per-Click Advertising with Comparison Search Engines"

Anyone who advertises on the Internet knows about pay-per-click search engines like Google 2.0red-clickjoin Adwords and Yahoo Search Marketing. But did you know that if you sell products online there's a tool out there specifically for you?

A different form of pay-per-click that uses "comparison search engines". These are actually search engines just for products. Searchers use this type of search engine when searching to purchase a specific product. With the information this type of engine provides, shoppers can locate the cheapest price by comparing prices for a variety of stores all in one place. It's an easy way of doing research before making a purchase and helps the buyer to make more informed shopping decisions. One example of this type of site is Shopping.com

Search results generally include a small picture and sometimes customer comments, or ratings. If you're searching for something online these search engines really are a must to ensure you're not paying too much for your intended purchase.

So, now you know what a shopping search engine is and why they're good for consumers. Let's talk about why they're also a good thing for merchants, and why you'll want to
include them in your online advertising campaigns.

The first major factor is "less competition". If you've been advertising with Google or Yahoo, which most online advertisers use, you will notice that since comparison search engines are only for products, there are less players in the game. Thus you'll stand a better chance of standing out in the crowd and obtaining a good ranking.

All vendors do appear in the search results, but ranking for each shopping search engine is usually based on multiple factors: bid relevancy, popularity, bid amount. Each uses different criteria when deciding who's going to appear at the top.

So how do these search engines get paid, and what's in it for them? I thought you'd never ask. Most engines allow you to submit your products for free and only charge merchants for actual click-throughs. Some make money on any actual sales that are made using their sites.

The traffic you'll receive from this type of specialty search engine is considered to be more "qualified". As these browsers are actively searching for a product to purchase they are in "shopping mode" and are “spend ready”. More qualified traffic means higher conversions
for you.

Every comparison search engine has different rules for submitting your products, but the majority are all the same. They ask for merchants to upload their products in the form of a "data feed" which is usually in TXT, CSV, or XML format. This is essentially a list of all the products the merchant wants included in the search results. It consists of pictures and short descriptions.

Now that I've got your interest, let's take a look at some of these shopping search engines and where you can go to submit your products.

1) Yahoo: "Product Submit" http://Shopping.Yahoo.com

http://searchmarketing.yahoo.com/shopsb/index.php

This is Yahoo's product submission page. Minimum bids
vary depending on which category you select. The amount you
bid per click will determine your ranking.

2) Froogle: http://google.com/base/help/sellongoogle.html

My personal favorite when I'm in "shopping mode". Froogle
is Google's shopping engine. No fees to list your products
and no fees for click-throughs to your website. If
submitting more than ten items, Google suggests you upload
a data feed.

3) MySimon- http://www.MySimon.com

https://merchant.shopping.com/enroll/app?service=page/PartnerWelc
ome

Their non-tech listings are powered by Shopping.com.
Their tech listings are powered by CNET. To list your
tech products go to
http://shopper.cnet.com/4002-5_9-1008724.html

4) Shopping.com- http://www.Shopping.com

https://merchant.shopping.com/enroll/app?service=page/PartnerWelc
ome

An Ebay company which lists thousands of products from
online stores. Twenty million unique visitors per month.
Merchants can list products for free and only pay for
clicks. The cost per click amount depends on the
category chosen. To be listed in the top three search
results is  called "featured store placement" and is
based on the top three bids.

5) PriceGrabber.com- http://www.PriceGrabber.com

http://www.pricegrabber.com/sell_here.php/

With over 26 million unique monthly visitors, PriceGrabber
is a strong contender in the shopping search engine
arena. You only pay for clicks to your store. Merchants
can choose to enhance their presence through logos
and what they call "Featured Merchant Product Listings".
There are additional charges for these services.

6) Shopzilla: http://www.ShopZilla.com

http://merchant.shopzilla.com/oa/shopping_search/

No set up fees to list your products and you only
pay for clicks. When opening your account you'll
need to fund it with 50.00 which gets applied to
click-throughs as needed. Your product listings
will also appear in Shopzilla's other sites such
as Bizrate, AOL's Instore.com, etc.

7) Become.com- http://www.Become.com

http://www.become.com/merchant

Founded in 2004, you'll find no set up fees to
submit your products. You'll only be charged for
clicks to your site. Each category has a minimum
cost per click. Your ranking is based on three
factors: relevance, bid amount and popularity.

There is no doubt that comparison search engines can
send additional traffic to your online store. If
you haven't been using them because you didn't know
what they were, or how to include them, now you know.
You no longer have any excuses for not adding them to
your online marketing arsenal.

For additional information on this subject see these
sites:

http://cumbrowski.com/comparisonengines.asp
Additional links and resources.

http://www.LoveYourFeed.com
A blog about data feed optimization for the shopping
search engines.

http://Goecart.com/Comparison-Engine-Datafeeds-Guide.asp
Offering information and reviews on comparison search
engines.

http://www.SingleFeed.com
Helps online retailers submit, manage and optimize
product listings on top shopping search engines via
a single data feed.

All things considered, shopping search engines are not only an excellent tool for online shoppers, they're also a dream come true for merchants who are trying to increase their store front traffic. If you haven't used them in the past, now's your chance to get your products in front of millions of online shoppers. And who knows, you might have just what they're looking
for!

-----------------------------------------

By Merle- The pay-per-click Authority when it comes
to paid search engine advertising. With helpful articles,
how-to's and tips that will help you make the most from
your advertising investment. Download a FREE "How To"
ebook by subscribing to our ezine at
http://www.PayPerClickResearch.com




Tuesday, November 3, 2009

Google Adwords Announces Ad Sitelinks


Google Adwords announced the launch of Ad Sitelinks today. What is it? Google states "Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites." For more see Google's blog
http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html