Articles are not the only way that Web surfers find the information that they need. What they do hope to find is relevant and new content whatever package it is presented in. Use video media to attract more website traffic. 
We are not talking about feature films here so you can breathe a sigh of relief. You can create your own video using computer software found on your laptop and desktop. If you have a webcam or a USB connection where you can hook up a webcam, you are well on your way to being a video star!
Since you are the business owner, who can tell your story better than you? Stay front and center in your videos so that listeners will know who you are and what you have to say. Here is where you can showcase your expertise.
If you need some help, check out YouTube. There are thousands of videos available for Internet visitors to watch. As soon as life events occur, people are creating and uploading video footage to YouTube for mass viewing. Now, your videos might not produce the fan base that hidden video footage of Brad Pitt might, but you can find the traffic you desire for your website.
Depending on the site you want to upload your video to, they have different guidelines. Be sure that you read all the fine print before making a video to upload. Videos that don't follow the parameters may not be accepted.
Don’t stop there! You can also upload video media to your website directly. Here, you can share videos of any length you choose for the enjoyment of visitors and customers.
Create videos of you using your products and showing how they work. Even with pictures of products on a website, it can be hard to imagine them in action. With how-to videos on your site, no one will have to worry about that.
If you love to teach, then concentrate on creating how-to videos. Show how you craft a doll, put together a podcast presentation or go about researching keywords.
Practice
Take a few test runs. See how you look, how your voice sounds and what the best presentation for your video is. Your best response will be to a voice that is relaxed and conversational. Avoid big words if smaller ones will get the meaning across just as well. No one wants to view a video that is too much like sitting in a classroom listening to a monotone or "Charlie Brown" type teacher. Think of your audience as old friends who you may be talking to at the kitchen table or on the front porch.
Experiment with your footage. Use editing software to delete mistakes and splice together the good scenes. You don't want the camera to swing from side to side making the audience feel like they’re on a rocking boat. You also don't want the images to be too dark so that no one can make out what is going on. It takes practice to get things just right, but it won’t take long. On the other side of things, don’t be so picky that you never publish the video anywhere. :)
Making Your Video Yours
Lots of material in video has been done before. Finding a unique hook to gain traffic as well as using keywords in the title will serve you well. Your job is to engage the reader and you want to do it from the get go.
Have fun with your video presentations. If you are interested in your subject matter, the audience will be too.
Advertise
Somewhere in your video, mention your website. Not only mention it, but also include the link in black and white so others can enter it and jump right on to your website.
Use your social networking skills to tell others about your videos. Invite friends and associates to take a look and then pass the link on to their friends. Also encourage comments. Take to heart any constructive criticism that can help you improve your video image.
Want to promote your website for free? Take a starring role in your own online videos.
