Thursday, December 30, 2010

“Don’t Pay for Pricey Graphics”

One of the most important pieces of real estate you'll ever have on the 'net with your name and product on it. Squeeze pages are where the rubber meets the road as far as growing your list of leads and potential customers. merle_eyeball

Most marketers invest a lot into squeeze pages in order to make them as attractive as possible to the reader – the person whose name and email address the marketer wants to collect.

This can involve fancy banners and buttons, images that are meant to excite and compel the reader, and colorful and inspiring headers and footers. This means that graphics and images are needed but professional graphics can be expensive, and when you're starting out in your marketing entrepreneurship, you might be on a tight budget.

Here's what you can do:

First of all, remember that while fancy graphics are certainly eye-catching and that you do want to get the full attention of your reader, you can approach the situation from a different, less expensive angle. You only need to think outside of the box a little.

If you want to use images on your squeeze page, or any other page for that matter (and believe me, you should want to do this), check out some of the great websites that offer free stock photos. There are some convenient websites where you can get small images, which actually aren't all that small, to use however you see fit.

Resources:

Search the Free Stock Photosphere

Free Photos Bank

Free High Quality Clipart

Every Stock Photo

Royalty Free Stock Photos

The photos you'll find are nice and there are thousands upon thousands available, either for free or a very reasonable price. Once you get your photo images, you can insert them on your web pages or your autoresponders and add your own text.

Another option you have is to use open source graphic programs. These are programs that give you access to all that you need to create your own graphics. Granted, these might require you to have a little bit of computer knowledge, but some open source graphic programs are very user-friendly and allow you to create some great images that can include banners and buttons, icons and everything else you might need to build the look and feel that is right for your squeeze page or other pages.

Finally, don't forget that there are websites that offer free or very affordable clip art. Gone are the days of lame clip art that looks elementary in nature. You can find clip art graphics that convey meaning and help to build confidence among your readers.

The whole point of using graphics on your squeeze page isn't to overwhelm or even impress your readers, really. It’s to give them a feeling of excitement. Interesting images, photos, icons and banners can do that, as can headers and footers that announce your place in the world of marketing and the quality of your products along with the viability of your opportunity.

Graphics are important, but they don’t need to be budget-busters. While you're on a budget, you can still have graphics that light up your web pages and make your readers want to take the next step of providing you with their contact information or of making a purchase or joining your opportunity.

Your squeeze page is one of the most important pieces of real estate you'll ever have on the 'net with your name and product on it. Squeeze pages are where the rubber meets the road as far as growing your list of leads and potential customers.

Most marketers invest a lot into squeeze pages in order to make them as attractive as possible to the reader – the person whose name and email address the marketer wants to collect.

This can involve fancy banners and buttons, images that are meant to excite and compel the reader, and colorful and inspiring headers and footers. This means that graphics and images are needed but professional graphics can be expensive, and when you're starting out in your marketing entrepreneurship, you might be on a tight budget.

Here's what you can do:

First of all, remember that while fancy graphics are certainly eye-catching and that you do want to get the full attention of your reader, you can approach the situation from a different, less expensive angle. You only need to think outside of the box a little.

If you want to use images on your squeeze page, or any other page for that matter (and believe me, you should want to do this), check out some of the great websites that offer free stock photos. There are some convenient websites where you can get small images, which actually aren't all that small, to use however you see fit.

The photos you'll find are nice and there are thousands upon thousands available, either for free or a very reasonable price. Once you get your photo images, you can insert them on your web pages or your autoresponders and add your own text.

Another option you have is to use open source graphic programs. These are programs that give you access to all that you need to create your own graphics. Granted, these might require you to have a little bit of computer knowledge, but some open source graphic programs are very user-friendly and allow you to create some great images that can include banners and buttons, icons and everything else you might need to build the look and feel that is right for your squeeze page or other pages.

Finally, don't forget that there are websites that offer free or very affordable clip art. Gone are the days of lame clip art that looks elementary in nature. You can find clip art graphics that convey meaning and help to build confidence among your readers.

The whole point of using graphics on your squeeze page isn't to overwhelm or even impress your readers, really. It’s to give them a feeling of excitement. Interesting images, photos, icons and banners can do that, as can headers and footers that announce your place in the world of marketing and the quality of your products along with the viability of your opportunity.

Graphics are important, but they don’t need to be budget-busters. While you're on a budget, you can still have graphics that light up your web pages and make your readers want to take the next step of providing you with their contact information or of making a purchase or joining your opportunity.