Thursday, May 28, 2009

Google- Top Tactics for Tough Times

We all know the economy is in a slump. We're reminded of that daily when the news comes on. If you use Google Adwords for advertising you may be wondering how you can cut back on expenses and make your ad campaigns more cost effective.

Google's team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.

Topics included:

"1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers."

Here's the link to check it out.