Thursday, December 31, 2009

“Internet marketing Predictions for 2010”- Free Ebook

In this 40 page free PDF report Ewen Chia covers what he feels are the hot and not so hot Jodie  topics when it comes to online marketing. Ewen is a self-taught Internet Entrepreneur, which means he’s the “real deal” and he’s been making a living off the net for over 10 years now.

Topics covered in his report include:

Information Products
Changes with the FTC
Article Directories
Google Adwords
Social Networking
Squidoo
Twitter
Video Marketing


and so much more.  Download it at: If you like it feel free to give it away to your own readers or website visitors.

http://www.merlesworld.com/e-books/2010.pdf




Sunday, December 27, 2009

"With Real-Time Search, Comes Real-Time Spam"

Google has recently announced "real-time search" into its regular search results. Is this a good thing or a bad thing? Listen in as Rae Hoffman, CEO of Outspoken Media gives her thoughts on this new feature and what she found when testing it.

Thursday, December 10, 2009

Free Download- "The Essential Guide to Online Marketing"

Who says you can't get anything good for free anymore. "Download the eMarketing textbook and learn holistic and integrated eMarketing tactics from the team at Quirk." It's up to you if you'd like to download chapter by chapter or the entire PDF all at once. Topics covered include: Email Marketing, Online Advertising, Affiliate Marketing, Search Engine Marketing, Pay-Per-Click Advertising, Social Media Marketing, Viral Marketing and more. It's really a great course and it won't cost you a dime. Consider it an early Xmas gift from your "old pal Merle".

Friday, December 4, 2009

"Big List of Over 250 Social Media Websites"

Everyone and their dog is using social media websites to promote and market their websites. There are so many to choose from, doing the research and trying to find the sites that would be helpful in your niche can take a lot of time.

Here's someone who has taken the time to do the research for you with this list of over "250 social media websites". It's broken down by category and they even include the Alexa ranking for each site. If you'd like to dwnload it as a PDF file you can do that as well.

It really is a pretty nice collection and well worth your time to take a look if you're using social media sites. Some of the categories included are: Photo Sharing, Photography, Pets, News, Family, Fashion and many more.

When people take the time to compile and share this type of information it makes life extra easy and nice for the rest of us.My hats off to the author. Check it out at:
http://www.graphicseo.org/huge-list-of-over-250-social-media-websites/

Tuesday, December 1, 2009

“No Website Sales? Maybe Your Site is Missing the Mark!”

If you've moved your brick and mortar store online or recently started an Internet business and the sales just aren't coming in, the culprit may be your website. me_g_2009

Many people call me and say "My site's not generating sales; what can I do to get more traffic?" Before you can begin promoting, you need to take a long hard look at your website from your customers' perspective.

Customers always ask themselves the same thing:"What's in it for me?" Your site must answer that question, and answer it fast before they click away in discouragement.

Your first step is to go to your home page and view it as a stranger who doesn't know you or your product and services. Does the first paragraph state clearly what is being offered and the benefits you provide? It needs to. I can't tell you how many sites I've visited only to leave wondering what the hell they do. Your home page should also use powerful "selling words" that excite people and makes them want to learn more. It should have plenty of white space and be kept free from clutter and distractions.

A lot of Web designers will try to tell you to use plenty of Flash and other bandwidth thieves. Don't...The Web is still about information and you need to deliver it without crashing your visitors' browsers or making themwait five minutes to get through a Flash intro page.

Remember this rule: "Content is king." If your site is packed with good information, you don't need fancy bells and whistles. People will like it just fine because it tells them what they want to know and more.

Keep your target market in mind. If you sell salt water fish and equipment, then your site should include tips and tricks on taking care of livestock, setting up a system, or maybe even a helpful message board where visitors can help each other out by sharing information. You want to enlighten your guests with helpful information, not just "shove" what you do down their throats. The fact is they don't care about you or what you do. Show them what's in it for them and they'll be back often, turning into lifelong customers.

Make sure your web pages include plenty of calls to action. You need to tell them what it is you want them to do for example:

call now
click here to order
subscribe to our ezine

Your website pages all should work together underthe same theme. The look and navigation must be consistent throughout the site and should reinforce your offline brand identity. When building your site, use your brochures, business cards, and sales literature to incorporate your company image throughout.

For example, if you've been in business for 20 years and your company colors are gray and maroon, then your website shouldn't be pink and purple...follow me here? Keep your identity consistent online and off it will help with your company branding.

Another common error online marketers make is neglecting to update their websites, or keeping the same look for over a year. A website is not static, like a brochure.  Its strength as a marketing tool is its capability to evolve as time goes on, and you should add to it regularly. Experts say you should totally re-design every year to keep visitors from getting bored. An easy way  to add fresh content is to add a news feed on whatever subject matter matches your site.

There are plenty of services online that will give you a single piece of JavaScript to paste into your pages giving you the capabilities of showing new articles written by online experts on a weekly basis.  Shelley Lowery of Web-Source has just a syndication service find it at http://www.web-source.net/syndicator.htm 

The promotion process should not begin until your website works as an effective sales tool for your business. If your site is poorly designed and lacks content you'll just be wasting advertising dollars if you try to market it.

So next time your site sales are in a slump, take a look in your own backyard. You may be surprised at what you find.




Sunday, November 29, 2009

"Email Marketing Not Dead Yet"

"Because email marketing is one of the oldest forms of Internet marketing, many people think it is outdated and not useful. But according to blogging legend Darren Rowse of ProBlogger, it is anything but dead." Watch the full interview to get the rest of the scoop.

Monday, November 23, 2009

"What to Do if My Site is Being Penalized"

"AliceC from Los Angeles, CA asks: "If it appears that your site has been penalized in SERP position, but you have done nothing wrong and cannot diagnose what the problem is, how do you proceed?" See how Matt Cutts responds.

Saturday, November 21, 2009

Review of “Affiliate Niche Packs”




Nam
e Of The Product: Affiliate Niche Packs

Where You Can Buy It
: http://www.quicksales.com/app/?af=1096841

Product Description:

Everything you need to get started in a new niche as an affiliate. With each pack you receive a description of the niche and your ideal target market, recommended affiliate products to promote, a list of 1000+ keywords as well as 100 domain name suggestions and 100 article and blog post ideas.
You also receive an extensive guide on how to get started including 2 different marketing strategies along with daily tasks and check lists.
Who This Product is Intended for:


Anyone who is interested in affiliate marketing or wants to increase affiliate income by going into a new niche.
This course is especially for you if you:
  • are new to affiliate marketing and don’t know where and how to get started.
  • are a seasoned affiliate marketer who wants to get into a new niche.
  • want a step by step action plan for generating a new stream of income.
  • want to save time and don’t want to research a new niche yourself.
Uses:

Each Affiliate Niche Pack provides the information and tools get you started in a new niche. Follow the marketing strategies and create content that will attract potential customers.


Pros:
Affiliate Niche Packs are for anyone interested in or currently actively involved in affiliate marketing. It saves you days of research time and helps you stay on track with the action plans and marketing strategies. You can sit down and focus on content creation or hand the package and instructions off to one of your assistants.


Cons:

You are limited to the niches that have already been researched and are available for purchase as packs.
There are plenty of article and content ideas included in the pack, but the content is not written for you. The resource section does include links to sites though where you can buy relevant content.


Wednesday, November 18, 2009

Sign Up as a Contributor for "Greedy Giveaway"

I only like to pass along invitations to giveaway events that are the very best...this time I want to let you know about an event you absolutely CANNOT afford to miss.



Jason James is opening up version 5 of his now famous "Greedy Giveaway" and here's the really cool part...You will earn $1.00 per active contributor you refer! You will get paid right after the event nds too via PayPal, no strings attached!

Sign-up here right away and begin earning: http://greedygiveaway.com/version5/go/64/jv

Jason's events usually pull in at least 20,000 members each time... how would you like to grow your list with 1,000's of these subscribers? There is one small catch...There is only a few days to get involved as this event happens Nov. 25th, 2009.

Go over to this page to get started ASAP (It's free!) http://greedygiveaway.com/version5/go/64/jv

Monday, November 9, 2009

"Merchants Wanted: Pay-Per-Click Advertising with Comparison Search Engines"

Anyone who advertises on the Internet knows about pay-per-click search engines like Google 2.0red-clickjoin Adwords and Yahoo Search Marketing. But did you know that if you sell products online there's a tool out there specifically for you?

A different form of pay-per-click that uses "comparison search engines". These are actually search engines just for products. Searchers use this type of search engine when searching to purchase a specific product. With the information this type of engine provides, shoppers can locate the cheapest price by comparing prices for a variety of stores all in one place. It's an easy way of doing research before making a purchase and helps the buyer to make more informed shopping decisions. One example of this type of site is Shopping.com

Search results generally include a small picture and sometimes customer comments, or ratings. If you're searching for something online these search engines really are a must to ensure you're not paying too much for your intended purchase.

So, now you know what a shopping search engine is and why they're good for consumers. Let's talk about why they're also a good thing for merchants, and why you'll want to
include them in your online advertising campaigns.

The first major factor is "less competition". If you've been advertising with Google or Yahoo, which most online advertisers use, you will notice that since comparison search engines are only for products, there are less players in the game. Thus you'll stand a better chance of standing out in the crowd and obtaining a good ranking.

All vendors do appear in the search results, but ranking for each shopping search engine is usually based on multiple factors: bid relevancy, popularity, bid amount. Each uses different criteria when deciding who's going to appear at the top.

So how do these search engines get paid, and what's in it for them? I thought you'd never ask. Most engines allow you to submit your products for free and only charge merchants for actual click-throughs. Some make money on any actual sales that are made using their sites.

The traffic you'll receive from this type of specialty search engine is considered to be more "qualified". As these browsers are actively searching for a product to purchase they are in "shopping mode" and are “spend ready”. More qualified traffic means higher conversions
for you.

Every comparison search engine has different rules for submitting your products, but the majority are all the same. They ask for merchants to upload their products in the form of a "data feed" which is usually in TXT, CSV, or XML format. This is essentially a list of all the products the merchant wants included in the search results. It consists of pictures and short descriptions.

Now that I've got your interest, let's take a look at some of these shopping search engines and where you can go to submit your products.

1) Yahoo: "Product Submit" http://Shopping.Yahoo.com

http://searchmarketing.yahoo.com/shopsb/index.php

This is Yahoo's product submission page. Minimum bids
vary depending on which category you select. The amount you
bid per click will determine your ranking.

2) Froogle: http://google.com/base/help/sellongoogle.html

My personal favorite when I'm in "shopping mode". Froogle
is Google's shopping engine. No fees to list your products
and no fees for click-throughs to your website. If
submitting more than ten items, Google suggests you upload
a data feed.

3) MySimon- http://www.MySimon.com

https://merchant.shopping.com/enroll/app?service=page/PartnerWelc
ome

Their non-tech listings are powered by Shopping.com.
Their tech listings are powered by CNET. To list your
tech products go to
http://shopper.cnet.com/4002-5_9-1008724.html

4) Shopping.com- http://www.Shopping.com

https://merchant.shopping.com/enroll/app?service=page/PartnerWelc
ome

An Ebay company which lists thousands of products from
online stores. Twenty million unique visitors per month.
Merchants can list products for free and only pay for
clicks. The cost per click amount depends on the
category chosen. To be listed in the top three search
results is  called "featured store placement" and is
based on the top three bids.

5) PriceGrabber.com- http://www.PriceGrabber.com

http://www.pricegrabber.com/sell_here.php/

With over 26 million unique monthly visitors, PriceGrabber
is a strong contender in the shopping search engine
arena. You only pay for clicks to your store. Merchants
can choose to enhance their presence through logos
and what they call "Featured Merchant Product Listings".
There are additional charges for these services.

6) Shopzilla: http://www.ShopZilla.com

http://merchant.shopzilla.com/oa/shopping_search/

No set up fees to list your products and you only
pay for clicks. When opening your account you'll
need to fund it with 50.00 which gets applied to
click-throughs as needed. Your product listings
will also appear in Shopzilla's other sites such
as Bizrate, AOL's Instore.com, etc.

7) Become.com- http://www.Become.com

http://www.become.com/merchant

Founded in 2004, you'll find no set up fees to
submit your products. You'll only be charged for
clicks to your site. Each category has a minimum
cost per click. Your ranking is based on three
factors: relevance, bid amount and popularity.

There is no doubt that comparison search engines can
send additional traffic to your online store. If
you haven't been using them because you didn't know
what they were, or how to include them, now you know.
You no longer have any excuses for not adding them to
your online marketing arsenal.

For additional information on this subject see these
sites:

http://cumbrowski.com/comparisonengines.asp
Additional links and resources.

http://www.LoveYourFeed.com
A blog about data feed optimization for the shopping
search engines.

http://Goecart.com/Comparison-Engine-Datafeeds-Guide.asp
Offering information and reviews on comparison search
engines.

http://www.SingleFeed.com
Helps online retailers submit, manage and optimize
product listings on top shopping search engines via
a single data feed.

All things considered, shopping search engines are not only an excellent tool for online shoppers, they're also a dream come true for merchants who are trying to increase their store front traffic. If you haven't used them in the past, now's your chance to get your products in front of millions of online shoppers. And who knows, you might have just what they're looking
for!

-----------------------------------------

By Merle- The pay-per-click Authority when it comes
to paid search engine advertising. With helpful articles,
how-to's and tips that will help you make the most from
your advertising investment. Download a FREE "How To"
ebook by subscribing to our ezine at
http://www.PayPerClickResearch.com




Tuesday, November 3, 2009

Google Adwords Announces Ad Sitelinks


Google Adwords announced the launch of Ad Sitelinks today. What is it? Google states "Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites." For more see Google's blog
http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html

Friday, October 30, 2009

"Marketing Tips for Social Media"

Listen in as Tamar Weinberg gives viewers some tips on using social media in your marketing efforts. There are a few sites she states that everyone should be using. Find out which ones they are,and more in this interview with WebProNews.com.


Wednesday, October 28, 2009

"Google Launches Social Search"

Google's latest experiment was launched the other day "Social Search". Basically, it allows you to find content by people in what they call your "social circle". This consists of your Gmail contacts, Twitter, Friendfeed friends and more. These search results will appear beneath the normal search results. For more see....
http://blogoscoped.com/archive/2009-10-27-n45.html
http://www.google.com/support/websearch/bin/answer.py?answer=165228

Monday, October 26, 2009

"Google Steals the Web"

Another hot topic that has everyone talking online is Google's new Sidewiki. It's an add on for Google's Toolbar that basically allows anyone to leave comments on websites they visit. It has a lot of people up in arms. What happens if people leave negative comments on your website? What will that do to your hard earned reputation? Good or bad Google is continually bringing new products and services to enhance your use of the  Internet. Some people like them, some don't. As my Mama use to say "You can please some of the people, some of the time....."

Hop over to Jim Edward's Blog and get his opinion on Google's latest invention. Then leave your comments here. What do you think?

Saturday, October 17, 2009

“The origin of Twitter”

(Guest article)

The Twitter venture first started in 2006 and has its head office in the San Francisco BayTwitter bird area. What was essentially seen as a fun challenge for the staff of private business soon grew into one of most utilized social messaging services all over America and soon spreading the world over.

Many twitter members choose to use the social media site to read up to date tweets about breaking news or see what their contacts are doing. The concept began when its creator Jack Dorsey took an interest in the search for all the daily actions of his mates. He saw an opportunity in the simple concept, he had envisioned and was quick to discuss it with his workplace buddies. The potential was clearly visible to all so they sought to try and develop a proto-type of this system.

The early history of twitter was due to the complex amalgamation of a few internet companies including the organization, 'Odea' which later turned in 'Obvious Corp' which helped bankroll the investment required for the initial Twitter project. In March 2006, the twitter prototype was operational after only two weeks of development. But it was not until August in 2006, when Twitter was first released online for use by the public. Later, as the service started to gain recognition, the people behind its creation separated again from the original Obvious name to form a stand alone company named Twitter Inc.

Other private web development organizations who were also trying to provide similar short message applications were left quizzing how Twitter grew into such a massive success. I guess the answer to that question was quite obvious at time when web savvy audiences were looking to technology to provide a way for people to keep connection with any person in any locality. Twitter allows messages from the net, SMS, instant messaging, mobile phone, internet and other application programming interfaces (API) and all this array of features were appealing to different people short on spare time.

The massive amount of information transfer from more traditionally means of communication on the web could be seen as providing oversupply of stimulus that was difficult for the human mind to cope with. With Twitter this problem was resolved because it gave each user more control of how, what and when to communicate. After a tweet message is published, an reply straight away is not expected by the sender. News and alerts from your friends, loved-ones and family are sent to your own site, instant messaging, or cell but the user has the choice of when they read that information in which they can reply to the tweets or simply ignore it all together. The information that you receive on Twitter can be set up and changed from your own unique account profile.

"Ruby on Rails (RoR)” is the programming code framework used to make Twitter run. Daily, many code level changes are made to keep improving the application easily and new add-on options are released quickly with no bugs. Their large team of specialist software programmers and networking engineers always use Macintosh computer hardware with the only exception being in the initial testing phase. The twitter graphic user interface (GUI) on their site was designed using the 'Photoshop' and 'Omni graffle' programs. Twitters creators continue to reinvest resources into further development and providing excellent service to the millions of members from all over the globe.

Twitter still puts a big priority on the behavior of their users and any new suggestions they receive. In May 2007 twitter decided to launch the mobile interface version after getting a high number of requests from its users. Despite the rapid rise and spectacular fame achieved by Twitter Inc. they still stay true to their original operating ethos – keeping all things intuitive & simple.

Friday, October 16, 2009

Update to Marlon Sander's Original Post on FTC Updates

I posted an article by Marlon Sanders the other day (Read it here)  on the new changes for affiliates and bloggers per the FTC. Since that posting he has made a few updates which I'm posting below.


------------------------------------------------------------
By Marlon Sanders

I got a ton of replies on my blog to the weekend ezine. However, I DO need to pass on a few corrections. And if you sent out my ezine or posted it, if you could add these corrections to where that post is or inform your folks, it'd be good.

1. Link to the actual FTC stuff:
http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

2. I'll repeat. I'm NOT a lawyer. There ARE a few attorneys doing webinars on this stuff. Go to imnewswatch.com and you can probably find one.

3. One inaccuracy I made is on average vs. typical or generally expected results. A friend called to tell me that average results aren't the same as typical or generally expected results.

4. The new guidelines applies to endorsements and testimonials.As I read it (but I'm not 100% sure of it) the same laws or guidelines DO apply to the REST of your ad.

5. You CANNOT use a claim at ALL if you don't have proof it's a typical or generally expected result.

That's also the one I find problematic. Like if Bill Walsh wrote a book on how to win the superbowl, the typical result of reading the book is NOT winning a Superbowl. So he can't call the book or ebook that nor use it as a headline in an ad? That's a question I'll probably ask Bob Silbir, who IS an attorney with a ton of Internet experience. http://www.attorneybobsilber.com/

I'm SURE you will see many more things come out on how to comply with this as people adjust and react to it.

I'll be going through forty million web pages trying to take 'em down or clean 'em up before Dec. 1 or whenever it is this goes into
effect.

NOW -- My advice is to put on your best Marketing Ninja outfit,take dance lessons, call Bob Silbur if you got your assets on the line and do your best to comply.

Back to what I do BEST compared to talking about sticky and thorny legal issues.

Marlon Sanders

Tuesday, October 13, 2009

"How to Improve Website Credibility Part 2"

"Learn how to create a site that will improve your capture leads, turn visitors into customers and increase your sales." Watch the video then leave your comments.

Get the Flash Player to see this player.
How to Improve Website Credibility Part 2

Saturday, October 10, 2009

"Should you Freak Out Over the New FTC Guidelines?"


I’m sure you’ve been reading about the new FTC guidelines for bloggers and affiliate marketers. If not, you must be living under a rock. It’s everywhere. I ran across this article written by Marlonmerle2_good Sanders, which sums it all up with his usual sense of humor. I loved it an thought you might too.

Here is Marlon’s views on the new guidelines:
Let's talk about the latest FTC guidelines and how you should respond? You're going to be seeing lots of web sites and ads that say "The average person made .01 cents," or $1.00 or other such ridiculous numbers. Let's talk about WHY this is and what you should understand about it.  There's a bit of sane thinking in this ezine, or I think there is. So you might wanna read it.

The FTC published new guidelines about income claims and affiliate links.  Here's a great link to an interview about it from Fast Company: http://www.TurboProfits.com/tracking/go.php?c=oct10fast

Since I ain't no lawyer, you better learn about this stuff yourself.  But let me give you a marketer's perspective. I in NO WAY am criticizing the law. I'm just stating a marketer's viewpoint and explaining things you're doing to see happen on marketer's web pages, so you understand WHY you're going to see these things. A lot of what I say below is intentionally MELODRAMATIC
and tongue in cheek. But there is a real law and real penalties.  So understand that while I'm making a bit of light of it, there IS a real point here you need to take seriously.

Let's drill down.

 
1.  Typicality of results If you use testimonials or endorsements that make a specific claim, you ALSO have to reveal the results the average user gets. So if you read in one of my letters and endorsement or testimonial that says Johnny or Betty used one of my products and paid for a new house with it, you'll ALSO be seeing a disclaimer that says: "The average person who bought this product made .01 cents." I may be exaggerating but that is roughly what you'll be reading quite a bit.

Now, you and I BOTH know (or you should know) that the average person buys stuff and doesn't do a lot with it.  Or if you don't know that or haven't heard it, it is the truth. Then again, the average person reads two books a year, can't spell the word Potato, thinks UFO's exist, and doesn't vote in elections.

So unless YOU are average, this shouldn't be of great concern to you.  Now granted, I had to look up the spelling of potato in Wikipedia. But at LEAST I'm bright enough to do that. A lot of people aren't. HOWEVER -- having said that, about three weeks ago, I published an article FORESEEING what has gone down. I published an article that said basically 95% of people don't do squat at Internet marketing. That statement a few disillusioned souls to refund to my office.

Absolutely phenomenal.So let me break this down for you again at the risk of having other pie-in-sky dreamers freak out over it. Here's what you're going to see: Marketers WILL have statements in their sales materials  that reveal the average results are PATHETIC. Does THAT mean the methods don't work? Heck no. What it means is people don't work the methods. I speak the truth. a.  Very few people read more than five chapters of those books, ebooks and courses they buy.  I know this because I've put tracking links in products and I can tell how deep people read into the product.

So HOW pray tell are the average results going to be good when, on average, NO ONE even READS the product? Should the fact that you're competing against people who can't and don't read ALARM you?  Or should it KINDA make you excited to know that you're competing against people who buy stuff and never even read it?

b.  Out of the people who DO read, there are many reasons people buy products. A LOT of people, maybe even the majority, buy out of curiosity or to do research. They don't INTEND on acting on the information. I do this ALL the time. I'm a curious person.  I buy stuff all the time out of curiosity  with zero intention of doing anything with it.Does that INVALIDATE the information I'm reading and mean it doesn't work because a whole lot of people are just like me and reading for enjoyment, research or curiosity?

c.  Do you really believe you're an average person? Personally, I don't like the attitude that everything should be boiled down to the lowest common denominator and we should protect people who can't read, can't spell (or at LEAST look it up in Wikipedia) and believe stupid stuff like they can push a button and buy a yacht the next week. One way or the other, evolution will eventually weed those people out.  Just not in OUR lifetime. I like to think that God don't make junk and that I got a little something going for me. And I would hope you do also.

d.  Decreased competition is GOOD. This law will weed out some competitors who just don't want to reveal that the people who buy their deal on average don't do squat. This is good. It's the law of supply and demand.  Less supply means more of the pie for the rest of us.  Seriously, this law isn't the end of the world.

I've complied with MOST of it all my career or done my best to.Much or most of this law has been in place for a long time.  People are just now realizing what the law says. My take is, you don't freak out. You just comply.  Ain't no big thang. But when you see some disclaimers that sound outlandish, you DO need to understand WHY they are there and the purpose and intent of them to protect new, uninformed people from making bad decisions.I HAVE seen people who ARE sincere believe extreme hype and spend money they didn't have. Law one:  Do NOT spend money you don't have to chase an uncertain result.  Scared money never wins.  You build a business with money you can afford to lose.

Law two: There is no simple, easy, no-brainer thing you can do that will bring you in 6 g's a month.  Everything in business requires a brain and thinking. Law three: People who are an overnight success were either lucky, inordinately talented or spent a long time preparing for that big moment of success.Law three:  There is no magic ebook or course you can buy that in 30 days or even 60 is going to allow you to pay off those huge credit card bills or buy you a Lambo.  So stop asking for it and  looking for it. You GROW a business over time, not overnight.  Relationships with customers take some time to build.  And some people like my friends Lee McIntyre and Jason Fladlien DO extremely well really fast. But yeah, that ain't average. It took me a lot longer.

=================================
Is This A Hidden Flaw In The Law?
=================================

Now, lest you think this is all rosy, there IS a hidden flaw in the law.Here it is:

What the law SHOULD say is that you have to publish the average results of people who reasonably followed what you taught. This does NOT mean you skirt the law. I'm just saying here is why I think it's misguided.  Now, I'm NOT blaming the FTC on this.
They are trying to protect people.

I understand that and it's a noble cause. They have the right to make and enforce the law and it's our job to comply fully and completely.
But let me give you an example from a marketer's perspective:

The AVERAGE person who buys a beginner's book on how to play the guitar WON'T ever play more than maybe one chord. They read chapter one, and go back to playing video games, eating bon bons on the sofa or reading the National Enquirer. I'm NOT making this up.  This is actually true.  But what's wrong with that?  I have all kinds of books on all kinds of topics I bought for one reason or the other and never did anything with. Like this book over here on my bookshelf on how to design a database.  Like I ever read that!  I mean, it sounded like a good idea at the time!I doubt I made it through one chapter.  No big deal.  And on rare occasion I eat bon bons and read the National Enquirer. So there you go.

Here's what the law SHOULD say through the eyes of a marketer:

What is the average result by the person who actually follows the majority, if not all, of the instructions? Of course, there are so few of those people, it wouldn't make for a very good law. That would expose how ridiculous it is. For example, how many people READ the Bible cover-to-cover or even the New Testament? How about even one whole chapter? And how many of those people can even QUOTE what the 10 commandments are not to mention even take a stab at following them? Case proved.

The obvious example here is the people who buy something off of a TV commercial that helps them drop 10 pounds. Whatever "it" is comes with a little manual that says in addition to using whatever the tool is, you ALSO have to STOP stuffing your pretty little face with pizza, beer, tacos, nachos, pie, cake and  candy, not to mention those piggie blanket things down at the mall I like to chow down on.
Of course, about .00001% of the people actually do that. So we all KNOW what the average results are.   Does that mean whatever was sold doesn't work? It's like Jared on those Subway commercials.  By the way, I think Subway is a trademark.  I probably am supposed to say that. Can you imagine the commercials when they say THIS?

"While Jared dumbped 108 pounds, (or however many it was) the average Subway customer actually GAINS 25 pounds in a period of 5 years because in addition to  eating subs, they ALSO on average consume 512 pizzas, 398 bottles  of beer, 498 pieces of candy, 109 servings of cake or pie and 598 bon bons, not to mention soft drinks  and other assorted goodies." Americans, on average, are considerably overweight.  Eating at Subway ain't gonna change that as long people continue to pig down on other stuff.  Is THAT Subway's fault? So I ate at Subway this week.  I also bought a full pumpkin pie and chowed down on it (albeit a little guiltily).  I had some pizza and ice cream. So on net I think I gained 1 or 2 pounds this week.  None of that is Subway's fault.  By the way, this example if HYPOTHETICAL. Maybe Subway customers lose tons.  I don't know.  It's an example or illustration that's pure fantasy in my head and NOT representative of true, real Subway customers.

Here's my POINT:

Isn't the real question what happens in that rare event when  someone actually FOLLOWS instructions? I think that my results would look pretty decent if you looked at what happens when people act on what I teach.  Like on my Dashboards.  For the people who actually go through all the steps on an icon, I imagine most people get a good result on that ICON.  Thing is,  they don't go through all the icons. And that's the fly in the ointment as far as average results are concerned.

=================
Here's an Example
=================
About 3 weeks ago I published a drop dead ezine issue with extreme specifics on how to do an outline in freemind and record it using software that also is gratus. Out of roughly 50,000 people who got my ezine issue, THREE PEOPLE did anything with it. THREE. What percentage is that? My math is crap (cause I'm "average" at math). But I think that is  .006% average results. If you're one of those 3 people, congratulations. You're the anomaly. The weird, rare person with an ounce of entrepreneurial ability and instinct and the capacity to take action.

People worry about competition. Look at it this way.  For every 50,000 potential competitors, about 3 of them will ever do jack. This is what average is. If you're one of the other 49,997 who didn't do jack, it's OK. You're AVERAGE!  It's normal to not do anything. It's OK that you read my ezines for either inspiration, or for ideas, or for use in the future. A lot of people read this ezine just in case they DO decide to do something in the future.  It's all good. Nothing wrong with that. Fact is, I'd say that's most people. I do the SAME exact thing. I subscribe to, buy and store information of all sorts from all kinds of resources.

=========================
An Example From My Family
=========================

A long time ago when my dad who is 80+ now was a young buck, he took a correspondence course to learn how to fix Television sets, which were the hot new technology on the block. I'm assuming the company sold a lot of those 3-year correspondence courses.
My dad finished the course and they flew him in at their expense to a graduation with two other people That's right.  Two others finished the course that year!  Three total. My dad went on to do very well in the TV service business and at one point serviced the TV sets for virtually every hotel and motel in in the city we grew up. And that was his part time job.

The correspondence course was a GREAT course.  It worked.  It allowed my dad to accumulate substantial assets and support my family over the course of his lifetime. Yet the average person who took that course NEVER made even one DIME because they never FINISHED it.  That's the fly in the ointment with this law.

You know that book "How to Win Friends and Influence People" by Dale Carnegie? On AVERAGE I dare say people who buy that book do NOT Win Friends or Influence people.  Why?  Because it says stuff like you have to smile  at people and consider their point of view and listen. How many people who buy that book REALLY do it?  Seriously.  How many people do you know who listen, always consider the other person's  point of view and who do all the other stuff the book teaches?  Not me!  That's for sure.  And probably hardly anyone I know.  Ain't Dale Carnegie's fault I like to talk more than I listen,  criticize others, and consider my own point of view first. 

2.  Revealing affiliate links  This one is more vague.  But the FTC says that, more or less, you  need to be transparent about this relationship.  No problemo. You tell people it's an affiliate link or you make a commission.  Whatever. I don't think this amounts to diddly squat.  Just do it. Here's my affiliate link:  blah, blah, blah.  Or:  Affiliate link:  blah, blah, blah.

Ain't no big thang.  I'm not sure exactly how you have to reveal them or what's required.  I BELIEVE you just have to state that they're  affiliate links. That's how I read the law. "OMG!  I clicked a link, bought and someone snagged a few bux in their bank account because of it.  The world is coming to an end!" Personally, I make an ATTEMPT to buy via affiliate links because I want to SUPPORT the people who give me ideas and turn me onto cool stuff.   But maybe that's just me. I reckon lots of average folks out there believe that the people who take time to write elaborate reviews on blogs with nice graphic design and perty pictures 'n stuff are just altruistic human beings and doing it without making one penny if they click their little link their, whip out their credit card and punch in the numbers.
So in the spirit of full disclosure, get this NOW!  ALL links to ANY product in my ezines or products  that are NOT my own ARE affiliate links. That means, if you click and pull out your credit card and enter those little numbers on it and push SUBMIT that money is going to appear in my bank account.

If you have a problem with that, then do NOT enter your credit card numbers now, quickly and easily and do NOT push submit.  Not NOW. Please. Thank you very much. If you have been deceived into thinking I'm a charity and I do this out of the goodness of my human heart just because I ain't got nothing else to do with my time, then let me clarify this for you right this second. You click.  You buy.  I profit. How 'bout them bananas?

====================
The Final Disclaimer
====================

In the words of Frank freaking Kern, I ain't a lawyer nor do I play one on TV. That means you're well advised to go read the little law yourself, consult your own legal advice, and, in general, use that little thingy God put in your head called a BRAIN. Now that's a pretty novel concept for a lot of us, myself included. And I DO expect that at least 3 people who read this ezine will do  it. Still, I gotta say that just cause I'm supposed to and it makes me sleep better at night.

=======================
What You DO Need To Do
=======================

As I read the law, here's the scoop:

1. If you publish testimonials or endorsements that aren't typical of average results, you need to reveal what those average results actually are, as pathetic and pitiful as they probably are or will be.

2. If you make claims or promises in your letter, as anyone selling anything does if they hope to make any sale before Christmas, then you need to state what the average results.  I'm not certain the law requires this but I believe it does. Again, you and I both know that in ANY how to product, the average  results will be absolutely pathetic.  Just embarrasing.  So live  with it.

Comply with the law.  There is no choice about this. Personally, I'll probably state that my average earnings from my  buyers are .01 each unless I can get provable stats that show otherwise. Since thousands of my email addresses from thousands of customers in dozens of countries are no longer valid, getting stats OTHER than that won't be easy. So when you see those average earnings from myself and other marketers, understand why they are there and what they MEAN. Oh, if I send you a survey about this, please take it and return
it.

You can also publish testimonials that are fluffy without specific results.  Like "OMG, Marlon is so smart!" Personally, I like to print out and read those testimonials anyway. I try to get other people to let me read them to them but you know...that doesn't go down so well.

3.  Consider publishing a separate web page for non-U.S. customers I'm NOT sure about this one yet.  But I THINK you will legally be able to serve up a different page to non-U.S. customers.

4.  If you use affiliate links, reveal they're an affiliate link. Like honestly, who except the rawest newbie doesn't know this in our industry. So revealing it won't make a dime's worth of difference in your sales. This is NOT the end of the world. People will STILL buy from you if they are educated about the law in the U.S. Average results suck but hopefully YOU aren't average. And if you are, join the crowd.

Oh, and read the law yourself since I ain't no lawyer nor attorney. I'm just an online marketer who likes to sell stuff. I may be wrong as the day is long on all aspects of this law and my opinions. So use your noodle to get the boodle and do a bit of your own sound thinking and research.

By Marlon Sanders

The King of Step-By-Step Internet Marketing and "The Ambassador of Old School Marketing"

P.S. In the spirit of complete compliance, here is my new disclaimer:

Ain't NONE of the results in NONE of the web pages below anything remotely resembling AVERAGE nor typical." People who succeed at stuff possess superhuman, freakish ability and you should NOT assume you fall in that elite class of superhumans.  You' ain't never gonna amount to nothing so just give it up.  That's my disclaimer.  My average buyer earns .01.  And if you work really hard, read well and follow all the instructions you too can end up in this elite class.
-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy for approximately .00001% of the
people who buy the product and the KING of Step-By-Step
Internet Marketing for those 3 people out of 50,000 who
can actually follow steps.  Everybody else is basically screwed
with no hope of being anything but average -- EVER!"
You can COMMENT on this article here:
http://www.TurboProfits.com/tracking/go.php?c=oct4ezine

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:
http://www.TurboProfits.com/tracking/go.php?c=9_19_bloglink
and subscribe

Check out all my products here:
http://getyourprofits.com/z/170/CDXXXX (this is my affiliate link)


Marlon posted an update to this rant a few days later. You can read part 2 of that post here:
http://mcpromotions.blogspot.com/2009/10/update-to-marlon-sanders-original-post.html

Tuesday, October 6, 2009

"Will Google ever Provide Statistics on Browser Market Share?"

Will Google ever provide statistics on browser market share? Listen in as Matt Cutts tackles this tough question.

Sunday, September 27, 2009

“Succeeding in Business on Twitter”

Every twitter user at some stage or another has at least asked themselves how they could utilize the web site more efficaciously for social networking. Some people would like to make fresh friends and relationships while the biggest majority wants to advertise their own products and services. Often lauded as the latest opportunity to make easy income from tweeting to their followers, users will be soon surprised because it often involves much work before getting results from a targettwitter38 market.

The Twitter community is very large at 10 million regular monthly users which originate from various backgrounds and interests. The greatest obstacle to overcome for any budding internet marketer is the difficulty of promoting your business with a 140 character limit for tweets.

Once you register and become a member of Twitter, do not fall into the trap of tweeting about your business right at the beginning. Just tread carefully and see how others are very subtly going about online marketing. If you can find other members in your niche you can follow them and even learn from them new knowledge and skills if you want. In doing so, you can obtain vital information about how to promote your business using Twitter.

Be prepared to invest time during this initial stage of induction. Find a group that helps new novice users. There are different Twitter groups that help others with the promotion of different types of businesses. Join the group. This is a method of increasing your contacts and gaining a list of followers. Try to initiate communication with other individuals who work in related niches to your own like employees or business owners. This exchange of ideas, questions and answers may seem boring but is very helpful. It will all be worth the effort even if it resulted in just one new business client, lead or sale.

The tweets from your account no matter what your purpose should be updated regularly. Also just as importantly, do not promote your business all the time. Try to write something more appealing than your business competition. Taking note of what users are saying is also essential, it is a practice that makes them feel that they are valued. People appreciate this empathy and it can build reputation and that belief is the key to winning over new customers. This ability to build good relations is a basic principle that should not be overlooked by any operator, if they are to succeed in any business.

For the most part the people who fail on Twitter, it is because they tend to promote their business rather than give more attention to the needs of the market. Remember to learn from the feedback from clients to determine their needs and wishes. Once you have researched this information it will also highlight any other existing micro niche that is available to be filled.

Twitter is also titled a form of micro-blogging. With the restriction of the short message length, use your words wisely to try to make unique and interesting posts. As tweets are updated for friends, potential clients will also see your human side, further building trust that your business will be able to deliver what it promises. Business success on Twitter is only guaranteed if you are prepared to put in the effort and come to know how to use the site the smart way.

Wednesday, September 23, 2009

‘The Robots Standard Exclusion‘. Free Ebook

Another free ebook offered up by BloggingTips.com. If you've never been to his blog you really should subscribe. This ebook is called
The Robots Standard Exclusion‘.  It's 36 pages and 6 chapters walks you through taking control of the search engine robots that crawl your blog or website. Download your copy over at http://www.bloggingtips.com/2009/09/23/free-e-book-the-robots-standard-exclusion/  You can thank me later. Leave your comments to let me know what you think.


Saturday, September 19, 2009

"A Beginner's Guide: 5 Simple Steps to Start Making Money with Affiliate Programs"

Nicole Dean has put together this free ebook "A Beginner's Guide to Making Money with Affiliate Programs". It shows newbies how to get a blog up and running in five steps. It's yours today and it's loaded with really helpful content. Check it out. Click here to download.



Friday, September 18, 2009

Government to Regulate Social Web

There's a lot of talk lately about the government stepping in when it comes to paid or sponsored ads on blogs and websites, not being clearly labeled as such. What's going to happen at this point is not clear but many bloggers are up in arms at the government taking aim at bloggers and site owners who make a living off of affilate marketing. Watch the video and read over the comments while your there. What do you think?

Tuesday, September 15, 2009

"Easy Clickbank Management with the Right Tools"

By Merle

Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. Their service also includes a built in affiliate program. For their trouble, they  take a small  percentage of each transaction plus a service fee. guarantee1red

The problem with Clickbank is they're lacking in  the "user interface" department. They have a simple log-in that will show you your sales, but no truly  powerful options to analyze and manipulate your data.
Fortunately, other software developers have stepped up to the plate and come up with some pretty cool options to enhance your life as an online Clickbank merchant.

1) http://CBExtract.com
A powerful piece of software that gives you  several ways to manage and manipulate your sales data. You can analyze sales trends for a specific time period, details of profits for the fiscalyear, even send an email to all of your clients. CBExtract can manage multiple Clickbank accounts and even shows you who your top affiliates are.

2) http://EasyClickMate.com
A Clickbank tool that helps you to manage your army of affiliates. It allows you to give your affiliates unique url's for each different product  that you sell. All of the unique url's will link to your domain (not Clickbank's), which will increase your link popularity -- which is excellent for your search engine ranking.

This product also will give you marketing statistics such as click throughs, sales and conversion ratios for all of your affiliates and show you who your top sellers are. It sends out automatic emails to each of your affiliates every time they make a sale. The cost is only $67.00 (USD).

3) http://CBCourier.com
A free product which is useful for a Clickbank affiliates and merchants to automatically receive sales notifications and associated data straight to your desktop 24/7; 365 days a year. This software is courtesy of http://www.joepro.com/ and sits in your window system tray, where it flashes n icon every time you make a sale.

Merchants can see at a glance who their best affiliates are and affiliates can watch their own progress and keep track of what they've sold. This software also has the ability to change skins, and rebranding is available to merchants for a small fee.

If you'd like to stay on top of the latest ClickBank developments or you have questions about ClickBank I highly recommend  http://www.clickbanksuccessforum.com/ this forum  run by Harvey Segal.

If you're worried about your ClickBank "Thank You" pages being passed around the Net and others downloading your products without having paid for them, http://www.jumpx.com/tutorials/clickbank a no  cost PHP script that will help you with security.

By utilizing 3rd party software with your ClickBank data, you can take a "plain jane" system and turn it into a powerful workhorse, that will in turn help you in your day to day business decisions as an online entrepreneur.
=========================================
Want to Know the SECRETS of Article
Promotion? Discover everything you need to know
in this brand New Ebook, "How to Use Articles to
Drive Website Traffic". Get your F-r-e-e Copy now at
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Saturday, September 12, 2009

“69 minute Free Internet Marketing MP3”

I just got this from, Ronnie Nijmeh from PLR.me and I had to share it with you. This 69 minute MP3 is full of some MAJOR gems when it comes to owning a profitable internet marketing business.rocket_512

Listen here (it's free):
http://www.plr.me/id/successcast/msmerle

P.S. You'll want to get signed up to Ronnie's Early Bird list for his Abundance Stimulus Pack.
It's at the bottom of this page:

http://www.plr.me/id/successcast/msmerle
You won't want to miss this PLR pack...

Wednesday, September 9, 2009

"Google Reinvents the Phone with Google Voice"

By Merle http://www.twitter.com/msmerle

When it comes to "cool tools", Google is the master inventor.  Say what you want about Google, but they know what they're doing when it comes to giving the public what they want and need. Takegoogle_00235_thumb the telephone for instance. An old invention that now has been given a new twist with "Google Voice"(G.V.).  http://www.google.com/voice Hold onto your chair as I'm about to tell you how to have a lot more fun with Ma Bell.

Google is giving you the ability to manage all your phones with one centralized number. At the time of  this writing, it's only available to those in the U.S., and by invitation only.  Upon registration, you'll be given your own phone number that you connect to any existing phone number. When someone calls the Google Voice number, it rings the phone number that you specified. The option of selecting a word for your personalized number is also given.

Now, if all Google Voice did was send phone calls to your cell phone, that would be great all by itself, but the amount of extra tools and features are truly amazing. When a call is received you can answer it, send it directly to voice mail, listen in on the incoming call to decide what to do with it, or start recording the call upon answering. How's that for a few options?

After receiving a call you'd like to record, hit 4 on your phone to start recording. Different states have different laws when it comes to recording calls, so check your current federal and state laws before using this feature. Currently outbound calls cannot be recorded. Google does provide an automated verbal announcement when the recording starts and stops so the person you're speaking with knows they are being recorded. So much for incriminating yourself (LOL)

Say goodbye to voicemail as you know it. When a voicemail is recorded, you can check it by going to the Google Voice website and logging in, or calling your Google number. You can even be notified by email, or text message of new messages needing your attention. The ability to listen in on voice mails as they are being left is a very handy feature. Voicemail messages can be shared with others via Email, even downloaded as MP3 files and embedded on a website or blog. Messages are also transcribed as text and housed on Google's site for later reading, or sent to you by email. When it comes to voice mail greetings, custom messages can be set for groups or certain individuals.

Google Voice is free for use within the U.S., but does give the ability to make low cost international calls to over 200 countries from your phone or Google's site. You'll first need to purchase credits through Google Checkout before making these calls. Rates vary percountry.

Here are some other handy features:

- Phone spam filters which block calls and mark them
as spam

- Conference Calling

- Temporary forwarding of calls to another number

- Access Google Voice from mobile browsers at
http://google.com/voice/m

- Call Widgets- Easily add a "call me" widget
to your blog or site with copy and paste code
located under setup.

- Do not disturb option which sends all incoming
calls directly to voicemail when you don't want
to be bothered.

So what about when you call someone and want it to appear you are calling from your Google Voice phone number? No problem. The ability to make calls that will display your G.V. number on caller ID can be done in three different ways.

1) Hit call from within Google Voice website
2) From G.V. mobile site on your cell
3) By calling your G.V. number and logging into
the system.

Google will call you at the number you specify and connect your outbound call. It doesn't get much better than that.

The technical requirements to use this service are a computer with Win XP, Vista, Mac or Linux, Internet Explorer 6.0 or above, Firefox 3.0 or higher, Safari, Google Chrome and Flash 8.9.

To request your invitation go to https://services.google.com/fb/forms/googlevoiceinvite/

So, if you thought using the phone was outdated, sign up with Google Voice and put some "FUN" back intoan old relationship. This just might be the best thing old Ma Bell has seen in years.

Monday, September 7, 2009

“Increasing your traffic with Twitter”

It seems every business these days is placing priority on marketing at online social networkingBerta websites in attempt get their own slice of an ever expanding pie. Internet marketing campaigns at twitter and other such sites can be a very cost effective way to reach a world wide audience in a targeted manner. Virtually by signing up there and successfully making friends, you have already been able to create a list of potential sale leads. This article will attempt to provide hints and tips on increasing the amount of visitors you get to your site by using twitter.

Three years after its initial creation, Twitter has gradually increased to what is now extreme global popularity. Twitter has the flexibility to allow people to talk about any topic they desire. Some talk about their personal concerns and there are also those who primarily promote their own business. Ordinary people seeking social interaction and communication with peers use Twitter to send  tweets to each other. Then there are the many online merchants who place serious resources into Twitter, seeking to generate traffic to their web sites. Right now twitter is regarded as one of the easiest methods for increasing traffic and build a brand.

Firstly, you need to spread the word of your presence on Twitter. If you are an experienced online marketer then traditionally you will have used email campaigns or niche related blog posts. When you do this style of promotion now, include your Twitter account on all your messages, blog posts, and even on your site. In this way everybody will know that you use Twitter. Another good idea is to be active in the use of Twitter and to send tweets out regularly. When your fans see that you are active, it may lead to them visiting your Web site.

Regular tweet updates can attract active followers from your tweets. However, you must make sure that you post personal tweets as well because sending too many business related tweets can result in losing your followers. There are tools that you are able to use to help publish your tweets automatically, but you must be very careful not to misuse such tools.

By building good relations and trust with your fans will help gain sales of your products or services. But bombard your followers with sales promotions and you may lose them. Alternatively, try to post helpful messages occasionally because the social community will appreciate it more. By investing a little of your time and effort in sending informative tweets and responding to those sent to you, it will increase the profitability of your company in the time to come.

Utilizing Twitter is easy and fun. Many online merchants now use Twitter to build targeted traffic on their site, so why don't you try it? But Honestly it is obvious to say not every twitter member who uses it as a marketing tool is going to have success. You see, it requires time, effort and patience to see results that equate to a big reward. Increasing Twitter traffic for your business organization can be done effectively if you know how to tweet correctly.

Tuesday, September 1, 2009

"Does Google value its own links for PageRank?"

Listen to Matt Cutts as he tackles the question, "Does Google Value its own Links for PageRank".

Friday, August 28, 2009

“How to Cash in on Twitter”

Due to the popularity of Twitter many business owners are now trying to cash in on the medium by marketing their businesses. An easy to use interface and the convenience of this online networking community has turned many twitter users into twittering addicts. This in combination withhappybirds4Medium mainstream media attention worldwide has lead to the growth of an estimated 10 million regular tweeters. These tweets are best described as equivalent to a short message service (sms) of 140 characters or less that is published to your own custom list of contacts online or via cell phone. With the restriction to this small number of characters, you'll need to communicate your thoughts, feelings or answers with intelligence. Overcoming this hurdle and learning the art of the tweet will go a long way to extracting financial benefit from its die hard fans.

Twitter Search is a very effective tool to research the current state of play for your business industry. Find out what others in your business industry are saying and learn from them. Look out for feedback from its customers, especially negative comments can be invaluable. With this information you may be able to make some adjustments to your companies products or service if necessary and find new markets that will ensure profitability.

Once you build your own list of subscribers known as followers, put in the work to keep them updated on new developments both personal and business related. This activity is essential if you are going to gain heaps of followers and convince them to hang on every word you say. Also take the time to carefully select the people that you choose to follow on Twitter. They do not all have to be related to your industry profession. There may be those users that are also using Twitter for online promotion and this will give you the opportunity to watch what they are doing and learn new skills from observing them.

Making sure the people that you follow also follow back is another vital task. Once you develop a big group of followers, you will be able to now send tweets promoting your organization but try to mix up the content as much possible, by also sending useful topical information on current events or general social chit chat. Don't forget, Twitter is designed to be a social networking site and is not strictly a promotional tool.

Sending out just a few too many tweets promoting your business will soon result in a sharp reduction the number of followers. Gathering and keeping a large number of twitter followers will give you a higher number of successful conversions because like any form of marketing its a numbers game.

Trying to cash in on the success of Twitter can be rewarding, but only if you bother to develop the right skills and know how to do so. The more you invest and try to learn about this social networking phenomenon the larger the return. Follow the gurus and learn from their experience. If you can keep up to date with the latest occurrences and trends at twitter you will giving yourself the best chance at being successful using twitter for marketing purposes.

Monday, August 24, 2009

"Using Twitter to Increase Online Profits" - Free Ebook



Hi Kids,

How was the weekend? Everybody have a little fun and relaxation? Well, it's Monday so snap out of it and get back to work Today I have a free ebook written by Skip Mcgrath. It's 17 pages called "Using Twitter to Increase Your Online Profits".......He's an excellent writer and has written several "real books", so it's good stuff Maynard.

Download it while you can and put a little "Kick" back into your Monday. See ya.

Thursday, August 20, 2009

"Twitter & Advertising: Do These Two Really Belong Together?"

By Merle http://MerlesWorld.com

The latest craze sweeping the Net right now is Twitter. This micro-blogging tool has evolved into tweet millions of loyal users who love and use it daily. Twitter attempts to answer the question, "What are you doing right now?"It's very similar to text messaging, but your "tweets" are only seen by those who have chosen to "follow you".

Over the last few years, many have developed third party software and plug-ins that enable users to do more with Twitter. Along the same lines, many have been thinking of ways to profit from Twitter. Of course, since Twitter lets you communicate with people from all over the world, a natural connection is how to advertise to that crowd.

Now, if you asked most Twitter users what they thought of advertising on Twitter, they'd probably give you an evil stare, and no longer wish to associate with you. Yes, the thought of ads popping up on Twitter makes some people angry and does not appeal to the majority of avid
users.

Still, along with the protests, are those that think Twitter and advertising should go together, sort of like birthday's and cake. So what's available if you're interested in Twitter advertising? I thought
you'd never ask.

1) RevTwt- http://www.RevTwt.com

This service offers a variety of advertising options. Publishers can select from CPC (cost per click) ads,  CPT (cost per thousand), which you must have a specific number of followers for, or CPA (viewers must perform a specific action). RevTwt supplies the links and you paste them into your Twitter timeline.

2) Adf.ly: http://Adf.ly

A link shortening service with a twist. Shorten the URL, then post it to Twitter, Facebook, or other social networks, and you'll earn money with every click. The current payout for those in the U.S. is about $1.00 per thousand visitors.

3) Adjix: http://www.Adjix.com

Another link shortening service with an advertising twist built in. Twitter users can choose to embed
ads inside their tweets. Advertisers set the rate they are willing to pay for someone to tweet their
ad. Ad selection varies from a random ad to allowing you to target a specific subject area, for example health. An informative video is available at
http://adjix.com/ddew

4) Be-A-Magpie: http://be-a-magpie.com

A variety of compensation modes to pick from, including pay-per-sale, pay-per-lead, pay-per-click, or pay-per-view.  Enter your Twitter user name to see how much you can earn.  You'll be paid to allow "Magpie" to post tweets to your  account. Tweets sent will be matched to the topic of your usual Tweets, so you won't need to worry about off-topic messages. It's up to you how many ads get posted. It can be set at the default, which is one Magpie tweet for every 10 of yours, or changed. You will need a Paypal account in order to get paid.

5) TwitterAd: http://www.TwitterAd.com

Built using the Twitter open API, just sign up to post your Twitter account to advertisers to sponsor it.  You select the ad duration and price, which can be 7 days, 15 days -even one to three months. Just sit back and wait for the offers to come in. You can accept or deny the ad within 48 hours. The recommended ad size is 211X484 height, 300 DPI for best placement on a Twitter user's background. Payouts are made once your account balance reaches $30.00.

6) PayMeTweets: http://www.PayMeTweets.com

To use this "micro-promotional" tool you'll first need to follow "@PayMeTweets.com”.   Watch for tweets you  like,then “retweet” (RT) them. You'll be paid a set amount for each one.  Payment varies depending on your "influence". Credits you earn can also be used to  advertise your own products/services. Payout per tweet ranges from a few pennies up to $20.00 for those Twitter users with heavy influence.

7) SponsoredTweets: http://www.SponsoredTweets.com

Connecting advertisers with Twitter users to sponsor "conversations". All paid Twitter ads contain a
disclosure to such in order to comply with the FTC.To set up an account you'll need to set your price,
then add a category and keywords. Advertisers come to you, and you'll make the decision to reject or accept them.

You'll be paid within 24 hours of posting Tweets, and you must earn $50.00 before cashing out. Ads are not posted to your Twitter timeline, you must manually post them.

As Twitter continues to evolve and grow, the number of advertising supported services will too. Like it or not, Twitter is a powerful communication tool that allows people to connect with each other all over the world, and marketing to that audience is a natural by-product of that.

No matter whether you like the idea or not, advertising to Twitter users is here to stay. I'm not taking one side over the other, just reporting some of the options. As my Mama used to say "Don't shoot the messenger!"